Marketing Specialist, Hospitality

Kohler Co. • Kohler, WI

13d • Onsite

About The Position

The Marketing Specialist supports the planning, coordination, execution, and reporting of marketing initiatives across Kohler Hospitality. The role assists with integrated campaigns for resort lodging, food and beverage, golf, wellness, retail, events, and other Destination Kohler experiences. Working under the direction of Hospitality Marketing leadership, the specialist translates approved marketing plans and business priorities into organized campaign execution, coordinating projects, calendars, briefs, content and asset needs, reporting, budgets, and collaboration with internal teams and external partners.

The position partners with marketing, sales, revenue management, lodging, food and beverage, golf, public relations, creative, events, and operations teams. It may also coordinate deliverables with agencies, media partners, influencers, vendors, and strategic partners. The specialist supports campaign planning and delivery across paid, earned, owned, social, email, web, partner, influencer, and public relations channels; helps maintain brand standards and guest-focused communications; tracks performance and expenses; and maintains project records and workflows.

This is an onsite position in Kohler, Wisconsin, four days per week. Applicants must be authorized to work in the United States without requiring sponsorship now or in the future. The salary range is $66,300–$100,800, with the specific offer influenced by factors including experience, education, and work location. The position is eligible for performance bonus or variable incentive compensation.

Requirements

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field preferred.
• Three or more years of experience in marketing, communications, project coordination, hospitality marketing, or a related field preferred.
• Experience supporting integrated marketing campaigns across digital, social, email, web, public relations, content, events, promotions, or partnerships.
• Strong project-management skills and ability to coordinate multiple stakeholders, priorities, timelines, and deliverables.
• Excellent written and verbal communication skills.
• Strong attention to detail and a high standard for polished, accurate work.
• Ability to interpret marketing performance data, prepare clear reporting, and identify issues or risks that need escalation.
• Proficiency in Microsoft Office.
• Authorization to work in the United States without requiring sponsorship now or in the future.

Nice To Haves

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field.
• Three or more years of experience in marketing, communications, project coordination, hospitality marketing, or a related field.
• Experience with marketing, project-management, analytics, content, or digital asset platforms.
• Familiarity with hospitality, luxury, travel, golf, wellness, events, or lifestyle marketing.

Responsibilities

• Support development and execution of marketing plans for assigned hospitality businesses and resort experiences.
• Translate approved business and marketing priorities into campaign calendars, project plans, channel activities, timelines, and deliverables.
• Maintain annual and seasonal marketing calendars with Hospitality Marketing leadership and cross-functional partners.
• Gather information from business and operational partners to define marketing needs, campaign requirements, audiences, offers, and timing.
• Support consistent use of Destination Kohler positioning, messaging, and brand standards.
• Contribute ideas and recommendations supporting brand awareness, guest engagement, demand generation, and revenue goals.
• Help ensure marketing activities support the guest journey from awareness and consideration through booking, visitation, and post-visit engagement.
• Support integrated campaign execution across paid, earned, owned, social media, email, web, partner, influencer, and public relations channels.
• Coordinate campaign timelines, creative briefs, Workfront requests, assets, reviews, approvals, media deadlines, and launch dates.
• Prepare and maintain project plans, status documents, campaign calendars, and other coordination materials.
• Coordinate with creative, digital, content, public relations, social media, revenue management, reservations, operations, and sales teams.
• Gather campaign details such as audiences, offer terms, pricing, booking information, event details, operational considerations, and disclaimers.
• Review marketing materials for accuracy, consistency, brand alignment, and completeness before routing for final approval.
• Track outstanding decisions, assets, feedback, and approvals; communicate project updates to stakeholders.
• Assist with campaign launches, updates, extensions, and closeout activities.
• Monitor campaign performance, document results and learnings, and identify opportunities to improve effectiveness.
• Provide day-to-day marketing support for assigned hospitality businesses, experiences, events, and resort initiatives.
• Assist with lodging and resort marketing programs supporting room-night demand, occupancy opportunities, packages, seasonal promotions, property enhancements, and guest experiences.
• Support food and beverage, golf, wellness, retail, and event marketing through campaign coordination, content planning, promotional materials, email and newsletter support, web updates, and other approved activities.
• Meet with business and operational partners to gather information, clarify requests, communicate timelines, and coordinate approved deliverables.
• Help organize marketing support for new offerings, seasonal programs, special events, property updates, and other business initiatives.
• Coordinate with Brand Experience and Event teams to promote seasonal programming, activations, signature experiences, and other strategic hospitality moments.
• Maintain familiarity with assigned hospitality experiences to support accurate, relevant, guest-focused communications.
• Escalate changing priorities, competing requests, timeline risks, and resource concerns to Hospitality Marketing leadership.
• Coordinate project details and deliverables with agencies, public relations and media partners, influencers, photographers, content creators, vendors, and other approved partners.
• Assist with public relations, influencer, media, and content initiatives by coordinating schedules, itineraries, background materials, assets, approvals, and follow-up.
• Support content capture by helping develop shot lists, gather business information, coordinate on-property logistics, and organize completed assets.
• Assist in preparing and routing media materials, fact sheets, talking points, briefing documents, image selections, and other communications.
• Track partner deliverables, asset due dates, usage information, approvals, and campaign requirements.
• Support partnership and promotional activations by coordinating approved materials, timelines, brand assets, and reporting information.
• Review external-facing materials for alignment with Kohler Hospitality messaging and brand standards before final approval.
• Maintain organized records of approved marketing assets, partner materials, campaign documentation, and project correspondence.
• Refer contractual, financial, reputational, or strategic partner decisions to Hospitality Marketing leadership.
• Work with Hospitality Marketing leadership and the Senior Marketing Analyst to maintain reporting tools, trackers, calendars, dashboards, and planning documents.
• Gather and organize campaign performance information from available marketing and business reporting sources.
• Monitor relevant performance indicators, including revenue, bookings, room nights, rounds, covers, ticket sales, paid media performance, earned media results, web traffic, email and social engagement, and campaign-attributed demand.
• Prepare campaign recaps, performance summaries, presentations, and status updates for leadership review.
• Help identify performance trends, campaign learnings, reporting gaps, and optimization opportunities.
• Use data and stakeholder feedback to recommend practical adjustments to campaign execution, content, timing, and channel activity.
• Maintain accurate marketing records and project documentation to support continuity, visibility, and future planning.
• Support consistent marketing intake, prioritization, project tracking, communication, and workflow processes.
• Ensure completed projects are documented and final assets, reports, and approvals are stored in appropriate systems.
• Assist with budget tracking, invoice processing, purchase orders, expense documentation, and campaign forecasting.
• Maintain records of planned, committed, and actual marketing expenses.
• Coordinate with leadership, vendors, agencies, and internal partners to resolve routine invoice, estimate, purchase order, and billing questions.
• Track approved campaign and project expenses and communicate potential variances to Hospitality Marketing leadership.
• Support budget updates, campaign recaps, financial reporting materials, and cost estimates for proposed initiatives.
• Maintain records related to media placements, production costs, agency work, partnerships, events, and other marketing expenses.
• Refer budget decisions, contract negotiations, unplanned expenses, and material financial changes to Hospitality Marketing leadership for review and approval.
• Manage multiple concurrent projects while maintaining quality, accuracy, and attention to detail.
• Organize project information, timelines, deliverables, feedback, approvals, and status updates using established marketing systems and processes.
• Identify missing information, potential delays, and execution risks and communicate them to appropriate stakeholders.
• Facilitate routine project coordination meetings or status updates when requested.
• Follow established review and approval processes for creative materials, offers, pricing, public relations content, partnerships, and external communications.
• Recommend practical workflow improvements and provide project support for special assignments and emerging priorities.

Benefits

• Applicable benefit programs are available from the first day of employment, with no waiting period.
• Competitive total rewards package supporting health and wellbeing.
• Access to career growth and development opportunities.
• Eligible for performance bonus or variable incentive compensation.
• Diverse and inclusive workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level