Marketing Specialist, Hospitality

Kohler Co. • Kohler, WI

16d • $66,300 - $100,800 • Onsite

About The Position

The Marketing Specialist supports the planning, coordination, execution, and reporting of marketing initiatives across Kohler Hospitality, including resort lodging, food and beverage, golf, wellness, retail, events, and other Destination Kohler experiences. Working under the direction of Hospitality Marketing leadership, the role helps turn approved marketing plans and business priorities into organized, timely campaign execution. The position coordinates projects, calendars, timelines, briefs, content and asset needs, reporting, and budget tracking, working with internal teams and external partners.

The role supports integrated campaigns across paid, earned, owned, social media, email, web, partner, influencer, and public relations channels. It coordinates campaign requirements, materials, reviews, approvals, deadlines, launches, and closeout; supports marketing for assigned business units and resort experiences; and coordinates content, public relations, media, influencer, vendor, and partnership deliverables.

The Specialist gathers and organizes campaign performance information, prepares recaps and reporting materials, supports marketing operations and workflow processes, and assists with budgets, invoices, purchase orders, and expense documentation. The position manages concurrent projects, communicates risks and changing priorities, follows established approval processes, and refers strategic, contractual, financial, or reputational decisions to Hospitality Marketing leadership. The role is onsite in Kohler, Wisconsin, four days per week.

Requirements

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field preferred.
• 3+ years of experience in marketing, communications, project coordination, hospitality marketing, or a related field preferred.
• Experience supporting integrated marketing campaigns across digital, social, email, web, public relations, content, events, promotions, or partnerships.
• Strong project-management skills and ability to coordinate multiple stakeholders, priorities, timelines, and deliverables.
• Excellent written and verbal communication skills, strong attention to detail, and a high standard for polished, accurate work.
• Ability to interpret marketing performance data, prepare clear reporting, and identify when issues or risks need to be escalated.
• Proficiency in Microsoft Office.
• Must be authorized to work in the United States without requiring sponsorship now or in the future.

Nice To Haves

• Experience with marketing, project-management, analytics, content, or digital asset platforms.
• Familiarity with hospitality, luxury, travel, golf, wellness, events, or lifestyle marketing.

Responsibilities

• Support development and execution of marketing plans for assigned hospitality businesses, resort experiences, and initiatives.
• Translate approved priorities into campaign calendars, project plans, channel activities, timelines, and deliverables; maintain annual and seasonal calendars.
• Gather information from business and operational partners to define marketing needs, audiences, offers, requirements, and timing.
• Help ensure marketing initiatives follow Destination Kohler positioning, messaging, and brand standards and support the guest journey and business goals.
• Coordinate integrated campaign execution across paid, earned, owned, social media, email, web, partner, influencer, and public relations channels.
• Coordinate creative briefs, Workfront requests, assets, reviews, approvals, media deadlines, and launch dates; maintain project plans, status documents, and campaign calendars.
• Collaborate with internal teams to support accurate, timely campaign execution and review materials for accuracy, completeness, and brand alignment.
• Track decisions, assets, feedback, approvals, and project updates; assist with campaign launches, changes, extensions, and closeout.
• Monitor campaign performance, document results and learnings, and help identify opportunities to improve campaign effectiveness.
• Provide day-to-day marketing support for assigned hospitality businesses, experiences, events, and resort initiatives, including lodging, food and beverage, golf, wellness, retail, and events.
• Coordinate with business and operational partners to clarify requests, communicate timelines, organize marketing support for new offerings and seasonal programs, and escalate risks or competing priorities.
• Coordinate deliverables with agencies, public relations and media partners, influencers, photographers, content creators, vendors, and other approved partners.
• Support public relations, influencer, media, and content initiatives by coordinating schedules, itineraries, background materials, assets, approvals, and follow-up.
• Support content capture by developing shot lists, gathering business information, coordinating on-property logistics, and organizing assets.
• Prepare and route media materials, fact sheets, talking points, briefing documents, image selections, and other communications; track partner deliverables, deadlines, usage, approvals, and requirements.
• Maintain organized records of approved assets, partner materials, campaign documentation, and project correspondence; refer contractual, financial, reputational, and strategic partner decisions to leadership.
• Maintain reporting tools, trackers, calendars, dashboards, and planning documents with Hospitality Marketing leadership and the Senior Marketing Analyst.
• Gather and organize campaign performance information and monitor relevant indicators such as revenue, bookings, room nights, rounds, covers, ticket sales, media performance, web traffic, and email and social engagement.
• Prepare campaign recaps, performance summaries, presentations, and status updates; identify trends, learnings, reporting gaps, and optimization opportunities.
• Maintain accurate marketing records and project documentation, support intake and workflow processes, and ensure final assets, reports, and approvals are stored appropriately.
• Assist with budget tracking, invoice processing, purchase orders, expense documentation, campaign forecasting, budget updates, and financial reporting.
• Track planned, committed, and actual expenses; coordinate routine billing questions, gather estimates, and communicate potential variances to leadership.
• Manage multiple concurrent projects and organize timelines, deliverables, feedback, approvals, and status updates using established systems and processes.
• Identify missing information, delays, and execution risks; facilitate routine project meetings or status updates when requested.
• Follow established review and approval processes, recommend practical workflow improvements, and provide project support for special assignments and emerging priorities.

Benefits

• Applicable benefit programs available from the first day of employment, with no waiting period.
• Competitive total rewards package supporting health and wellbeing.
• Access to career growth and development opportunities.
• Performance bonus/variable incentive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level