Marketing Specialist

American Angus Association•Saint Joseph, MO

About The Position

The American Angus Association is seeking an experienced Marketing Specialist to market Association programs, particularly those focused on the commercial cattle industry. The role is part of the Association communications team and works closely with the Commercial Programs department. The specialist will help increase market share, brand awareness, and loyalty by connecting commercial cattlemen with programs and resources through digital, print, and in-person channels. The position involves creating and supporting marketing communications plans, producing content and promotional materials, managing projects, analyzing markets and campaign data, and engaging with cattlemen at industry events, video sales, and ranch visits. The role requires travel up to 25–30% of the time. Remote work may be considered for candidates with a proven record of remote work success or who are willing to work in-office for a period of time.

Requirements

Excellent communication skills, including storytelling, public speaking, and interpersonal skills.
Excellent design, social media, and writing skills.
Ability to organize, prioritize, and execute multiple activities in a fast-paced environment.
Comfort with applicable computer software and other technology.
Ability to work independently and in a team environment.
Reliability, dependability, and self-motivation.
Positive attitude and willingness to learn.
Initiative and ownership in projects.
Availability to travel up to 25–30% of the time.
Bachelor’s degree in marketing, animal science, agricultural communications, or another applicable field, or equivalent work experience.
Minimum of three years of practical experience in a marketing environment through education, internships, or employment.
Beef cattle background or experience.

Nice To Haves

Photography and videography skills are a plus.
For remote work, a proven record of remote work success or willingness to work in-office for a period of time.

Responsibilities

Promote Angus programs to commercial cattlemen through digital, print, and in-person platforms.
Create and support a marketing communications plan for commercial cattlemen, particularly focused on Association commercial programs.
Connect with cattlemen at industry events, video sales, and on ranch visits.
Create engaging content and promotional materials for social, digital, and media channels.
Manage projects for the Association’s commercial programs.
Analyze markets, campaigns, and customer data.
Help create news releases, announcements, and other promotional materials on behalf of the American Angus Association.
Pursue ways to overlap content across paid, owned, and earned multimedia channels.