Marketing Specialist

Jostens • Minneapolis, MN

18d • $55,000 - $65,000 • Hybrid

About The Position

The Marketing Specialist supports the marketing team by completing assigned initiatives, executing defined marketing strategies and tactical plans, and delivering go-to-market activities that support organizational goals such as increased buy rate and growth. The role manages marketing plans and digital initiatives, develops marketing materials, supports events and product launches, monitors business KPIs, and uses campaign and customer data to inform future strategies. The specialist also works with representatives and internal teams to support account growth and local marketing. This is a full-time hybrid position requiring onsite work three days a week at Jostens’ corporate office in Minneapolis, Minnesota.

Requirements

• BA/BS degree or an equivalent combination of education and experience.
• 2–3 years of professional marketing experience.
• Thorough understanding of marketing elements, including traditional and digital marketing, and market research methods.
• Experience in collateral development, marketing communications, and overseeing digital channels, including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS.
• Strong communication and interpersonal skills, with the ability to work effectively with all levels of the organization.
• Willingness to learn, demonstrate creativity, and excel in a changing, fast-paced environment.
• Proven ability to independently manage multiple priorities in a fast-paced, deadline-driven environment.

Nice To Haves

• Social marketing experience.
• Skill in writing and editing content with attention to detail.
• Understanding of data and analytics.
• Strong analytical skills.
• Strong written and verbal communication skills.
• Strong content-editing skills.
• Excellent attention to detail.
• Excellent time-management skills.
• Excellent organizational skills and ability to manage multiple priorities and tasks effectively.
• Ability to report weekly on sports activity, including wins and losses.
• Ability to research sports championship data.

Responsibilities

• Manage execution and coordination of marketing plans to reach growth targets.
• Develop, implement, and track business-specific digital marketing initiatives, including email, paid media, social, SMS, and JCOM/ecommerce.
• Design and create sales and product collateral while ensuring brand guidelines are met.
• Assist with inbound and outbound marketing activities, including content development and optimization, advertising, and physical or virtual events.
• Partner with the Merchandising/Product team on product launches and positioning.
• Monitor identified business KPIs and report findings.
• Partner with the analytics team to analyze and report campaign performance and efficiency using Salesforce Reports.
• Use campaign results, conversion rates, traffic, and other marketing data to help shape future marketing strategies.
• Build relationships and communicate regularly with representatives to understand their needs and support account growth, including improvements in buy rate, net account growth, unit sales, gross revenue, and EBITDA.
• Develop collateral, visual merchandising, digital support, and in-school event support for key events.
• Implement corporate marketing support to help representatives evolve local marketing and grow local revenue.
• Prepare materials and products for special events and trade shows.
• Report weekly on sports activity, including wins and losses.
• Research sports championship data.

Benefits

• Competitive health, dental, and vision coverage.
• Voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account.
• 401(k) plan with immediate vesting.
• Hybrid schedule with onsite work three days a week.
• Accrued paid time off and company-paid holidays.
• For Washington residents: 13 vacation days, 8 paid sick-leave days, 11 company-paid holidays, and family paid leave.
• Tuition reimbursement after six months of service.
• Annual bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level