Marketing Specialist

USALCO•Baltimore, MD

18d•Remote

About The Position

The Marketing Specialist will manage Usalco’s trade show and event presence, including planning and executing the event calendar for national, regional, and state section shows, as well as customer and partner events. The role also supports internal communications by creating and publishing employee updates. The position works closely with Sales, Technical Services, Product, HR, and Operations, and reports to the VP of Marketing. The role is remote and requires travel of up to 35%.

Requirements

Bachelor’s degree in marketing, communications, event management, or a related field, or equivalent experience.
3–5 years of trade show and event management experience.
Track record of managing multiple shows simultaneously, meeting deadlines, and staying on budget.
Strong writing and editing skills, with samples of internal or corporate communications.
Experience using Salesforce or another CRM for lead capture and campaign tracking.
Proficiency in Microsoft 365, including Teams, SharePoint, Excel, and PowerPoint.
Exceptional organization and follow-through, and self-direction to work effectively in a remote role.
Ability to travel up to 35%, including some weekends.
Ability to occasionally lift booth materials weighing up to 40 pounds.

Nice To Haves

Experience in water, wastewater, chemical, or municipal markets, and familiarity with AWWA, WEF, and their state sections.
Certified Meeting Professional (CMP) credential or similar.
Experience with lead retrieval apps, event management platforms, and intranet or employee communications tools.
Working design skills in Canva or Adobe Creative Cloud, plus basic photo and video capture.

Responsibilities

Recommend which national, regional, and state section events Usalco should attend, sponsor, or skip, based on audience fit, lead potential, and cost.
Manage event logistics, including registration, booth space, exhibitor services, shipping, hotel blocks, and staffing schedules.
Oversee exhibit properties, graphics, and inventory, including storage, repairs, refresh cycles, and exhibit-house and freight vendors.
Set show objectives with Sales and coordinate booth staffing, demonstrations, speaking submissions, and customer meetings.
Coordinate pre-show outreach, onsite materials and giveaways, and post-show follow-up with content and digital teams.
Operate lead retrieval at events and ensure leads are accurately entered into Salesforce promptly for sales follow-up.
Track event spending against approved budgets and GL codes; manage vendor contracts, purchase orders, and invoices.
Prepare post-show reports for major events covering leads, influenced pipeline, cost per lead, and recommendations.
Plan customer and partner events, including customer training and special events.
Write, edit, and publish content for Uconnect and other internal channels, including company news, leadership messages, operations and safety updates, recognition, and new-hire announcements.
Maintain an internal communications calendar with HR, Operations, and leadership.
Translate major initiatives, including acquisition integrations and product launches, into clear and timely updates for employees across locations.
Build a network of site contributors to gather stories and photos from across North America.
Track internal communications readership and engagement and recommend improvements.