Marketing Specialist

Buena Vista Regional Medical Center•Storm Lake, IA

About The Position

The Marketing Specialist promotes BVRMC’s services, providers and programs through clear, accurate and engaging communications. The role supports marketing and public relations through social media, website content, videos, newsletters, advertising, press releases and other materials. In collaboration with hospital departments, the Marketing Specialist helps share BVRMC’s story, strengthen community awareness, keep employees and the public informed, and support events, health education and a welcoming environment for patients, employees and visitors. The position develops and implements marketing strategies and communications; creates content and marketing materials; supports digital campaigns, public relations and community events; and coordinates projects from planning through completion. It also reviews market and engagement information, monitors industry and community trends, and evaluates marketing activities to identify opportunities for improvement. The role includes general responsibilities supporting BVRMC’s mission, policies, confidentiality, safety, quality improvement and ongoing learning.

Requirements

NIMS training is required within 90 days of hire.
Strong writing, editing and verbal communication skills.
Experience with graphic design, social media, digital marketing and content creation.
Proficiency with design software.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Creative thinking, attention to detail and commitment to producing quality work.
Ability to work independently and collaboratively with employees, departments and community partners.
Strong interpersonal skills and a positive, professional approach to customer service.
Ability to analyze marketing information and evaluate campaign effectiveness.
Willingness to learn new technology, software and marketing trends.
Ability to sit for extended periods, with occasional standing and walking.
Ability to lift and move office equipment, supplies and marketing materials as needed.
Manual dexterity and hand-eye coordination necessary to operate computers and office equipment.
Vision and hearing sufficient for effective written and verbal communication, with or without reasonable accommodation.
Ability to manage multiple priorities, deadlines and changing demands.
Ability to read, write and communicate effectively in English.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Graphic Design or a related field; equivalent professional experience in marketing, communications, public relations or a related field will also be considered.
Experience developing and implementing marketing campaigns across traditional and digital platforms.

Responsibilities

Assist in developing and implementing marketing strategies that promote BVRMC’s services, providers, programs and events.
Create, write, edit and coordinate advertisements, brochures, flyers, newsletters and other publications.
Prepare and distribute press releases, public service announcements and other media communications.
Help maintain consistent branding and messaging across BVRMC communications.
Work with hospital departments to identify marketing needs and develop effective communication materials.
Create and manage content for BVRMC’s social media platforms and website.
Develop digital content, including graphics, photography and videos.
Design marketing materials using Adobe Creative Cloud and other design programs.
Support digital advertising campaigns and other online marketing initiatives.
Monitor digital engagement and identify opportunities to improve communication and community awareness.
Coordinate marketing projects from initial planning through completion.
Assist with promoting hospital events, educational programs, health screenings and community activities.
Work with employees, physicians and departments to share stories about BVRMC and the care provided.
Support internal communications about hospital news, activities and initiatives.
Assist with public relations activities that strengthen BVRMC’s reputation and community relationships.
Review market share data and other information to help identify marketing opportunities.
Gather and monitor healthcare industry news, community information and marketing trends.
Organize and prioritize marketing requests while meeting established deadlines.
Manage multiple projects independently while maintaining accuracy and quality.
Evaluate marketing activities and recommend improvements when appropriate.
Support BVRMC’s mission, vision, values and Standards of Behavior; maintain professional appearance and employee identification; treat others with courtesy and respect; and maintain confidentiality.
Demonstrate reliability, punctuality, effective time management, adaptability, initiative and a willingness to assist where needed.
Follow policies, procedures, safety standards and compliance requirements; use resources responsibly; and complete required documentation.
Attend required meetings and training, participate in quality improvement and compliance initiatives as requested, and maintain job competencies through ongoing learning.
Communicate concerns appropriately and maintain positive working relationships across departments.
Perform other duties and special projects as assigned.