Marketing Specialist

FiberFirst•Southlake, TX

22d•$50,000 - $60,000•Onsite

About The Position

FiberFirst is seeking a creative, highly motivated Marketing Specialist to produce marketing assets, execute digital campaigns, and support customer acquisition across online and local channels. Based on-site at the Southlake, Texas office, this hands-on role creates digital advertising graphics and social media content, develops print collateral, supports local events, and tracks basic campaign metrics to help drive brand awareness and subscriber growth. The position is exempt, regular, full-time, and has no supervisory responsibilities. The Marketing Specialist works with internal teams and external vendors to support campaign execution and align marketing assets with company goals. The role is primarily office-based, with local event work that may involve variable weather, extensive walking and standing, and occasional evening, weekend, and holiday commitments. Local travel is approximately 20% of the time. FiberFirst is a fiber internet service provider headquartered in Texas. It has expanded its fiber-optic networks to multiple states and emphasizes local community engagement through events, community partnerships, and relationships with residents and businesses.

Requirements

High school diploma required.
1–3 years of hands-on marketing, graphic design, or social media experience.
Hands-on graphic design experience creating digital and print assets using Canva or Adobe Creative Suite, including Photoshop, Illustrator, or InDesign.
Familiarity with Facebook, Instagram, LinkedIn, and X, as well as basic social content management tools.
Ability to work occasional evenings, weekends, and select holidays to attend community events and support marketing activations.
Willingness to work hands-on in the field, including setting up and tearing down promotional booths and engaging with the community.
Strong organizational and project management skills, including managing multiple creative projects, print deadlines, and campaign requests.
Strong written and verbal communication skills for drafting advertising copy, writing social media messaging, and representing the brand at local events.
Ability to adapt to change and work in a fast-paced, evolving team environment.
Basic data awareness and ability to track social media engagement, review digital ad performance, and report basic campaign metrics.
Proficiency with Microsoft Office Suite, CRM systems, and general marketing or project management software.
Ability to travel locally within the market approximately 20% of the time.
Ability to meet the stated physical demands, including frequent sitting and keyboarding, occasional standing and walking, and occasional lifting and carrying loads up to 40 pounds.

Nice To Haves

Associate or bachelor's degree.
Telecommunications experience.
Portfolio or work samples demonstrating digital ad design, social media content, and print collateral creation using Canva or Adobe.
Basic photography, videography, or mobile video editing experience, such as Reels, TikToks, or CapCut.
Experience with or basic understanding of Google Ads or Meta Ad Manager.

Responsibilities

Design digital ad creative, social media graphics, and promotional assets using tools such as Canva or Adobe Creative Suite.
Develop print materials, including brochures, flyers, direct mail pieces, door hangers, and local print advertisements, while maintaining consistent brand positioning.
Manage day-to-day social media accounts by scheduling posts, creating visual content, monitoring community interactions, and responding to comments.
Support planning, setup, and execution of local events, sponsorships, and community activations.
Assist with local marketing campaigns and product launches by creating coordinated collateral across digital, social, and print channels.
Coordinate website content updates and local landing page creative to keep offers, imagery, and messaging current.
Organize and track branded merchandise, event signage, and local print collateral inventory.
Collaborate with internal teams and external vendors to execute campaigns and align assets with company goals.
Track basic performance metrics for social media posts, digital ads, and local promotional efforts to evaluate impact and inform future content.