Marketing Specialist

Garmin International, Inc.•Olathe, KS

19d•Onsite

About The Position

Garmin is seeking a full-time Marketing Specialist at its U.S. headquarters in the Greater Kansas City area. The role creates and executes marketing assignments and tactics, working with marketing leadership and sales, creative, and product management teams. The position also supports marketing management and project management, develops marketing plans and briefs, manages reporting and marketing materials, and helps coordinate promotional activities, tradeshows, and events. Travel of up to 20% may be required.

Requirements

Bachelor's degree and a minimum of 2 years of marketing experience through full-time employment or internship.
Excellent academics; cumulative GPA greater than or equal to 3.0 as a general rule.
Strong passion for Garmin, including its mission, products, values, and success.
Proficiency and strong aptitude in using consumer electronics devices.
Proficient Microsoft Office skills, including PowerPoint, Word, and Excel.
Exceptional time-management and organizational skills.
Strong and effective verbal, written, and interpersonal communication skills, with the ability to influence at all levels of the organization.
Problem-solving ability and proven success solving difficult problems.
Self-starter able to drive initiatives autonomously.
Effective presentation skills.
Ability to travel up to 20%.

Nice To Haves

Bachelor's degree in Marketing or Business.

Responsibilities

Develop insights and analyze competitors and their positioning, advertising, public relations, tradeshows, events, websites, social media, and other key components.
Own and manage special marketing projects and initiatives, preparing full business plans with strategic and tactical details.
Prepare marketing briefs and manage execution of the plan.
Collaborate with sales and business development teams on partnership announcements and co-marketing plans with strategic channel partners.
Manage and support key marketing initiatives by conducting research and gathering internal and external data for review.
Own and send ongoing marketing reporting.
Create and distribute reports communicating planned activities, metrics, and lessons learned.
Support marketing management and creative teams in developing marketing and sales tools, including collateral, product documentation, product brochures, sales presentations, and training materials.
Create presentations, manage reporting tools, and document workflows and best practices across marketing initiatives.
Manage and update product packaging and other materials when compliance or other changes are needed.
Regularly manage and review marketing and sales tools to ensure customers and dealers have relevant information and resources.
Help coordinate promotional activities and support tradeshows and events.
Attend industry tradeshows, customer meetings, and other events as required.