Marketing Specialist

Armacell • Charlotte, NC

4d • Hybrid

About The Position

The Marketing Specialist drives, manages, and assists with marketing work that tells the Armacell story to North American customers and the sales organization, and provides additional support to other regions as needed. The role spans visual marketing communications—including graphic design, product photography, videography, and editing—as well as event marketing. The successful candidate is well-rounded in graphic design, marketing communications messaging, and project management, with experience executing events and/or trade shows.

Requirements

• Three to five years of marketing experience in a similar environment or field.
• Bachelor’s degree in marketing, journalism/communications, graphic design, or a comparable combination of education and experience.
• Advanced graphic design skills using Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Premier Plus.
• Knowledge of video shooting, lighting, sound, and editing.
• Proficiency in storyboarding, scripting, and conceptualizing video content.
• Knowledge of major video channels and streaming technologies.
• Knowledge of Microsoft Office 365 applications.
• Familiarity with CMS platforms such as Salesforce, as well as HTML, Salesforce Marketing Cloud, Google Analytics, SharePoint, or similar services.
• Familiarity with AI tools such as CoPilot and creating AI agents to improve workflow.
• Excellent time management, project coordination, and prioritization skills, with the ability to work in a fast-paced, deadline-focused environment.
• Ability to manage multiple projects and meet deliverables.
• Excellent written and oral communication skills.

Responsibilities

• Serve as the internal point person for graphic design needs and manage product photography and videography in accordance with Armacell Brand Guidelines.
• Create graphics for social media, emails, blogs, and other marketing communications, partnering with the Marketing Content Specialist to support product and brand awareness.
• Build and manage design templates for social media and other marketing communications.
• Plan, record, and edit in-house and on-location videos and podcasts for internal and external use, including executive messages, product knowledge, application training, and internal training.
• Use advanced audio and video techniques, add high-quality graphics, create intros and outros, and export files in formats appropriate to each platform.
• Assist the Marketing Communications Manager and Product Managers with marketing copy and images for product data sheets through the PIM system.
• Maintain a searchable, secure archive of designs, photography, and video projects, updating file locations as needed.
• Support the Marketing Communications group with PowerPoint presentations, webinar assets, and sales enablement collateral.
• Analyze, review, and report on marketing activity effectiveness to maximize results.
• Measure digital marketing effectiveness and make data-driven recommendations and decisions to optimize performance.
• Support key trade shows and events, including booth design and coordination.

Benefits

• Healthcare benefits, including medical and prescription drug coverage, dental, vision, and mental health and wellbeing.
• Financial programs including 401(k), life insurance, short- and long-term disability coverage, and opportunities for performance-based salary incentive programs.
• Generous paid time off, including 12 holidays.
• Training and educational resources through the learning management system.
• Giving and volunteer opportunities.
• Discounts on retail products, services, and experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level