Marketing Specialist

Community Bank•Parkersburg, WV

109d

About The Position

The Marketing Specialist develops engaging, high-quality marketing content to promote the bank’s brand, products, services, and community involvement across social media, the website, email marketing, digital advertising, video displays, and other communication channels. The role collects and analyzes data to develop actionable campaigns supporting customer retention, market share growth, and shareholder value. The position works with the Director of Marketing and other bank leaders on marketing and advertising strategies, vendor selection, advertising placement, budgeting, branding, and identifying market opportunities. It creates and schedules marketing content and communications, maintains website and marketing materials, manages onboarding programs, and produces campaign and performance reports. The role also supports employee communications and training. The position must comply with the Bank Secrecy Act (BSA), Office of Foreign Assets Control (OFAC), and USA PATRIOT Act requirements, including the Customer Identification Program (CIP), customer due diligence, identification of high-risk accounts, and reporting suspicious activities to the BSA Department.

Requirements

Bachelor’s degree in Marketing with an emphasis in digital media.
Three to five years of relevant work experience in Digital Media Marketing.
Proficient computer skills, preferably with Microsoft Office products, office systems and programs, especially PowerPoint, Canva, and/or other graphic design software; ability to navigate technology and maintain current knowledge and skills.
Above-average verbal and written communication skills.
Ability to manage time effectively, meet established deadlines, and prioritize tasks.
Adaptability, willingness to learn, and initiative to learn beyond daily responsibilities.
Attention to detail and ability to detect errors and make necessary adjustments.
Ability to maintain confidentiality and exercise discretion with private, sensitive, and confidential information.
Experience tactfully and professionally addressing concerns and complaints.
Ability to maintain professional working relationships with staff, peers, leadership, customers, and the general public.
Ability to work independently and as part of a team while maintaining effective professional working relationships with management and teammates.
Ability to maintain regular and routine attendance and punctuality.

Responsibilities

Represent leadership professionally and positively, providing marketing, communication, benchmark, and trending data.
Work with the Director of Marketing to develop short- and long-term marketing and advertising strategies promoting the bank’s services and products.
Work with the Director of Marketing on vendor selection and advertising placement.
Assist the Director of Marketing with the annual advertising budget, including determining expected media use by type.
Generate ideas and designs for content and campaigns for existing and new products.
Create 80% of the bank’s social media postings each week.
Schedule social media postings after review and approval by the Director of Marketing.
Create and maintain website content and data for marketing and compliance purposes.
Create and maintain literature, brochures, and other marketing materials and ensure they are available to the public.
Assist the VP, Director of Retail Banking and Marketing with the bank’s Annual Report.
Review and oversee advertising copy and descriptive materials; stay current with advertising compliance and ensure materials meet compliance guidelines.
Collaborate with the VP, Director of Retail Banking and Marketing to develop branding messages and proactively provide drafts and ideas for review.
Identify potential customers and markets and work with the VP, Director of Retail Banking and Marketing to develop opportunities for the bank.
Collect and compile customer feedback, trends, and results data in an accessible format; forecast and analyze reports and present summaries to leadership.
Develop and distribute sales and marketing materials.
Create leadership-approved customer email and US Mail communications and schedule delivery after compliance approval.
Manage current onboarding programs and assist with developing new programs.
Create and schedule approved on-hold and holiday auto-attendant messages.
Maintain records used to track, review, and modify performance initiatives, and produce timely, accurate tracking results for product campaigns, call campaigns, employee referrals, and other initiatives.
Create employee communications and training using PowerPoint; produce educational materials, develop agendas, assist with presentations, and prepare other identified training items.
Comply with BSA, OFAC, and USA PATRIOT Act requirements, including CIP, customer due diligence, identifying high-risk accounts, and reporting suspicious activities to the BSA Department.