Marketing Specialist

Yes Energy•Boulder, CO

5d•$85,000 - $95,000•Hybrid

About The Position

Yes Energy is seeking a Marketing Specialist to execute marketing campaigns, improve search visibility, and make marketing work more efficient through AI and automation. The role focuses on hands-on work in HubSpot, including workflows, automations, lists, emails, landing pages, and website updates. The Marketing Specialist works alongside the Director of Demand Generation and a Senior Campaign Manager, who set campaign and channel strategy, and reports to the Director of Demand Generation. The position is hybrid in Boulder, Colorado, with two days in the office, and is full-time. The salary range is $85,000–$95,000. Applicants must be authorized to work in the United States without visa sponsorship. Yes Energy provides electric power market data and trading decision solutions. Its team has over 350 professionals across locations in the United States and internationally. The company describes its culture as customer-focused, innovative, collaborative, and supportive of ongoing professional development. Yes Energy encourages candidates to apply even if their experience does not align with every listed qualification and is committed to equal employment opportunity.

Requirements

3–5 years of experience in marketing operations, demand generation, or a related marketing role.
Significant hands-on experience in HubSpot Marketing Hub, including building workflows, automations, emails, and lists; certifications alone do not meet this requirement.
Working experience in HubSpot Content Hub, including page builds and on-page updates.
Hands-on SEO experience, including on-page optimization.
Demonstrated experience using AI tools such as ChatGPT, Claude, or similar to streamline marketing work, with examples to share.
Applicants must be authorized to work in the United States without visa sponsorship.

Nice To Haves

Experience with sales engagement platforms such as SalesLoft, Outreach, Apollo, or Nooks.
Working knowledge of Salesforce.
Enjoyment of execution-focused work and completing daily tasks.
An efficiency mindset, including looking for ways AI or automation can improve manual work.
Adaptability when priorities shift and a resourceful, problem-solving approach.
Attention to detail when QAing emails, workflows, and pages.
Collaborative communication across marketing, sales, and product teams, including flagging risks and timeline issues early.

Responsibilities

Build and maintain HubSpot workflows, automations, and lists for campaigns and programs, including enrollment, nurture, follow-up, lead routing, and segmentation for campaigns, events, and SDR outreach.
Use AI to develop email copy from supplied messaging, then build, test, and deploy campaign, event, and nurture emails in HubSpot.
Execute SEO, answer engine optimization (AEO), and generative engine optimization (GEO) updates in HubSpot Content Hub, including FAQs, schema, answer sections, and key takeaways; build landing and event pages.
Become BrightEdge certified within the first 90 days and carry out optimization tasks from recommendation through publication, tracking and documenting completed work.
Use AI to accelerate execution, find efficiencies, and continuously improve team processes.
QA assets before launch, run A/B tests, and report on performance with recommendations for improvement.