Marketing Specialist
About The Position
The Marketing Specialist executes marketing strategies for GreenState Credit Union’s Retail, Mortgage, Wealth Management, and/or Insurance departments. The role collaborates with internal teams and agency partners to support growth and retention, deliver a professional and positive member experience, and ensure marketing materials follow GreenState’s branding guidelines and applicable legal and compliance requirements. The position involves creating and coordinating marketing collateral and communications, managing multiple projects, researching markets and competitors, and reviewing campaign performance. It reports to the VP Marketing and does not supervise others.
Requirements
- Bachelor’s degree in marketing or business.
- Two years of work experience.
- Experience writing professional communications.
- Ability to coordinate and prioritize large, detailed project requirements and schedules, and oversee multiple projects at once.
- Strong attention to detail and accuracy, including proofreading and layout review.
- Strong people skills for internal and external Credit Union communications.
- Proficiency with a variety of PC software programs, including Microsoft Office.
- Ability, availability, and willingness to work additional hours as workload and the Credit Union’s changing competitive environment demand.
- Must be bondable.
- Support a diverse and inclusive work environment.
Responsibilities
- Adhere to the Credit Union’s core values and Service Standards while supporting its mission and vision.
- Maintain a positive internal and external member-service focus, demonstrate teamwork, protect member confidentiality, and support a diverse and inclusive work environment.
- Collaborate with internal business units—including Retail, Mortgage, Wealth Management, Trust Services, Insurance, and Commercial—to develop and execute growth and retention strategies.
- Create and coordinate collateral materials, digital ads, videos, website content, newsletter blurbs, social media posts, event planning, and new employee onboarding for supported teams.
- Assist with the design, copywriting, proofreading, and execution of marketing collateral and communications.
- Work with agency partners to ensure campaigns align with strategic initiatives.
- Ensure external advertising and communications maintain GreenState’s branding integrity and comply with legal and compliance requirements.
- Review campaign performance metrics regularly and recommend ongoing optimization.
- Conduct marketing and demographic research, perform competitive scans across the field of membership, and stay current on industry trends.
- Prepare targeted marketing lists and reporting using the Credit Union’s MCIF system, CRM, and/or other platforms as needed.
Benefits
- Progressive benefit package
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
