Marketing Specialist

DriveTime•Tempe, AZ

6d•Hybrid

About The Position

DriveTime Family of Brands is seeking a Marketing Specialist to support the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, focusing on social media content, organic search/AEO, and brand consistency. The role combines social asset development, marketing analytics, and content and UX sensibility to improve engagement and organic reach, working closely with a Graphic Designer and Marketing Analysts. The Marketing Specialist supports organic search and AEO initiatives, uses performance data to identify and prioritize content optimization and testing opportunities, and optimizes organic and social campaigns. The role serves as the primary point of contact for dealership teams on organic social initiatives, partners with design and cross-functional stakeholders, and coordinates with external content and creative vendors. It also conducts research and recommends content and copy, ensures marketing assets and claims receive legal approval before publishing, maintains consistent value propositions and brand voice, monitors social and search/AEO trends, and uses AI tools to support content and workflow efficiency.

Requirements

3–5 years of experience in marketing, brand, social media, content, or a related consumer-marketing field.
Comfort partnering with design and creative teams on asset development.
Experience with A/B testing and iterative optimization.
Experience with analytics and reporting tools such as Google Analytics and Sigma.
Experience using AI tools for creative and content creation.
Ability to manage multiple projects and priorities in a fast-paced environment.
Bachelor’s degree preferred, or equivalent practical experience.

Nice To Haves

Design, UX, or copywriting experience.
Familiarity with SEO/AEO concepts.
Consumer-facing brand marketing background rather than B2B.
Automotive, fintech, or related industry experience.

Responsibilities

Support organic search and AEO initiatives, including content testing and optimization across select channels.
Use AEO and organic performance data from Analytics to identify content optimization opportunities and inform testing priorities.
Optimize organic and social campaigns based on performance data by identifying issues, testing improvements, and contributing to performance gains.
Serve as the primary point of contact for dealership teams on organic social initiatives by reviewing content, providing feedback, and coordinating execution.
Partner with the Graphic Designer on social media asset development, applying channel-specific insights to improve content performance.
Conduct research and make content and copy recommendations, including ad headlines, descriptions, and general copy, based on audience and performance insights.
Ensure marketing assets and claims receive legal review and approval before publishing.
Ensure value propositions and brand voice are clearly and consistently communicated across social, content, and other consumer touchpoints.
Coordinate with Marketing Analytics, Design, Content, and Brand stakeholders to support organic growth initiatives.
Coordinate with external content and creative vendors and track execution and performance.
Monitor social and search/AEO trends and propose new formats and approaches.
Use AI tools to support content drafting, research, and workflow efficiency across social, organic search, and AEO initiatives.

Benefits

Medical, dental, and vision insurance, with the company covering a sizable amount of insurance premiums.
Company-paid life insurance.
Short- and long-term disability coverage.
401(k).
Professional growth opportunities.
Tuition reimbursement.
Wellness program with self-guided coaching and journeys, cash incentives, and discounts on medical premiums.
In-house gym.
Paid time off, including wellness days, holidays, and personal time for full-time roles.
Hybrid work approach with an on-site expectation of at least three days per week.
Competitive pay.
Company celebrations and social events.
Smart-casual dress.