Marketing Specialist

First Service Credit Union•Houston, TX

27d

About The Position

The Marketing Specialist supports the Marketing Team by implementing marketing campaigns across email, social media, paid search, and display advertising. The role also supports the organization and management of credit union events, including branch promotions, community outreach, member appreciation events, and other promotional activities intended to enhance brand recognition and membership growth. The Marketing Specialist produces marketing materials for First Service Wealth Management and the You First Foundation, promotes internal culture, represents the credit union in the community, verifies marketing communications data, and helps maintain relationships with Select Employee Groups. The position assists the Senior Marketing Specialist with marketing projects for the credit union and its subsidiaries. It works with internal clients to clarify project goals, manage timelines and delivery, review work for accuracy and brand compliance, and measure project results. The Specialist also supports event promotion and execution, branch marketing strategies, collaboration on visual and social content, data validation, vendor quotes and proofs, internal communications, and department intranet content maintenance. Other job-related duties may be assigned.

Requirements

One to two years of experience in marketing or advertising.
Bachelor’s degree in Marketing, Communications, or Journalism, or equivalent professional-level work experience.
Strong written and verbal communication skills.
Ability to build strong relationships inside and outside the credit union.
Strong problem-solving capabilities, curiosity, self-motivation, and adaptability.
Creativity and innovation in finding new and more efficient ways of working.
Excellent time-management skills and ability to organize work to meet deadlines and goals.
Exceptional attention to detail.
Strong work ethic and ability to work with a fast-paced team.
Proficiency in Microsoft Office Suite.
Passion for personal growth and learning.
Ability to move about the work area, reach, grab, and sort; communicate in person and by telephone or video chat; recognize small-font communication; and transport at least 40 pounds.

Nice To Haves

Marketing or advertising experience in the financial services industry.
Graphic design skills.
Social media management experience.
Event planning and coordination experience.
Retail marketing experience.
Video creation and editing skills.
Experience with Adobe Creative Cloud.

Responsibilities

Champion First Service’s workplace culture and serve as a point of contact for internal clients.
Assist the Senior Marketing Specialist in managing marketing projects for the credit union and its subsidiaries.
Meet with internal clients to understand project goals, manage timelines and project execution, review final work for accuracy and brand compliance, and measure results.
Assist with promotion and execution of company events, including financial education workshops, community and corporate events, grand openings, You First Foundation events, and the annual member meeting.
Help manage marketing deliverables for existing and new Select Employee Groups and strengthen those relationships.
Work with branch managers to identify and execute strategies for success inside and outside their branches.
Collaborate with the Graphic Designer and Content Marketing Specialist to produce images, social content, and video as needed.
Support data validation for email campaigns, direct mail marketing, and member communications.
Assist the Senior Marketing Specialist with vendor quotes and sample proofs for direct mail, promotional products, and brochures.
Help maintain timely internal communications about marketing campaigns and objectives.
Support updates to department intranet content to keep information accurate and current.
Ensure assigned projects follow applicable credit union policies, procedures, and state and federal rules and regulations, and inform management of problematic areas.
Help ensure marketing initiatives and communications are accurate, timely, and within budget guidelines.
Perform other job-related duties as assigned.