Marketing Specialist
Radco•Brainerd, MN
•$48,000 - $55,000
About The Position
The Marketing Specialist supports and executes marketing initiatives promoting an aftermarket accessories company across retail, digital, and wholesale channels. The role focuses on building the brand and reaching current and prospective Guests and Customers through campaigns, content, events, and in-store marketing. The specialist also collaborates with the Radco Leadership Team, retail store managers, and the E-commerce team, while developing extensive knowledge of automotive aftermarket product offerings.
Requirements
- 1–2 years of marketing experience.
- Good working knowledge of marketing practices.
- Strong attention to detail and accuracy.
- Effective communication and interpersonal skills.
- Ability to work independently and as part of a team.
Nice To Haves
- Passion for automotive products and brand building.
Responsibilities
- Plan and execute marketing campaigns across digital, social, email, radio, and print channels.
- Create and manage website, social media, email, and product-launch content for current and prospective Guests and Customers.
- Create original short-form video content for social media accounts.
- Draft and post responses to online reviews on Google, Facebook, and other platforms.
- Request and track vendor Co-op dollars and ensure the funds are spent on approved advertising that increases brand visibility.
- Coordinate product photography, videos, and promotional content.
- Work with retail stores to ensure high-quality in-store signage and displays that represent the company well.
- Lead coordination for trade shows, events, and other marketing efforts.
- Monitor campaign performance and prepare reports on engagement and ROI.
- Maintain brand consistency across marketing platforms and materials.
- Work cohesively with the Radco Leadership Team and Radco Retail Store Managers.
- Collaborate with the E-commerce team to drive online sales.
- Develop and maintain extensive knowledge of automotive aftermarket product offerings.
- Assist with other marketing projects and tasks as required.
Benefits
- Medical insurance
- Dental insurance
- Supplemental insurance options
- Life insurance
- Employer-sponsored 401(k) with match
- Paid time off
- Designated paid holidays
- Opportunity for growth within the company
- Employment package described as a leader in the industry
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
