Marketing Specialist

Merut Construction•West Wyoming, PA

1d•$50,000 - $62,000•Hybrid

About The Position

The Marketing Specialist helps execute the company’s marketing strategy and grow its brand presence. The role collaborates with cross-functional teams to create, implement, and optimize campaigns across various channels. Responsibilities include overseeing social media platforms and website development; coordinating marketing and sales events and budgets; serving as the primary contact for third-party marketing agencies; curating digital photography; and planning product displays, promotional merchandising, and point-of-purchase signage across physical and digital environments. The role also produces and updates corporate marketing materials and employee profiles, maintains cloud-sharing folders and administrative records, conducts market research and customer outreach, improves departmental processes, and supports professional development. The Marketing Specialist leads department employees, provides direction on tasks, manages schedules, oversees high-volume email and voicemail correspondence, and participates in scheduled team meetings. The position is based in Swoyersville, Pennsylvania, and is eligible for limited hybrid or remote work. It is full-time and non-exempt, with salary varying based on experience and qualifications.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or at least four years of experience without a degree.
At least two years of experience with a relevant degree.
Deep understanding of digital marketing tools, including Google Analytics, CRM software such as Salesforce or HubSpot, SEO tools, and social media platforms.
Familiarity with marketing automation and project management software.
Advanced proficiency in Microsoft Office Suite, including Excel, Word, and Outlook, and SharePoint or related cloud-sharing networks.
Strong verbal and written communication skills, including the ability to present to stakeholders and collaborate effectively.
Critical thinking and problem-solving skills to troubleshoot digital strategy issues, manage campaign adjustments, and resolve timeline conflicts.
Ability to prioritize tasks, manage complex schedules, and meet strict deadlines in a fast-paced environment.
Ability to interpret complex marketing data to support decision-making and identify audience opportunities or campaign bottlenecks.
Attention to accuracy in data entry and file organization, and commitment to high-quality creative work.

Nice To Haves

Merchandising experience.
Social media marketing experience.

Responsibilities

Oversee social media platforms, including LinkedIn, Facebook, Instagram, and YouTube, and manage website development, blogs, and content updates.
Lead marketing and sales event coordination, manage budgets, and liaise with vendors, venues, and internal stakeholders.
Serve as the primary point of contact for third-party marketing agencies and ensure project goals are met.
Review and categorize digital photography for marketing, operations, or archival use.
Plan and execute product displays, promotional merchandising layouts, and point-of-purchase signage across physical and digital environments.
Produce and update official company resumes, brochures, and other marketing materials.
Create and routinely update employee-company profiles based on work experience, training, and qualifications.
Maintain organized cloud-sharing folders, update essential spreadsheets, and manage administrative forms.
Conduct market research through email, phone, and in-person meetings to identify and follow up with prospective leads and projects.
Refine departmental procedures and pursue professional development through seminars and continuing education.
Lead department employees, provide direction on task completion, and manage schedules.
Oversee high-volume email and voicemail correspondence and participate in scheduled team meetings.