Marketing Specialist

United Bank Alabama and Florida • Bay Minette, AL

7d

About The Position

The Marketing Specialist supports the execution of the Bank’s marketing and communications initiatives through content development, marketing materials, digital channel support, community outreach, and departmental projects. The role helps ensure marketing activities are delivered accurately, on time, and in accordance with brand standards and compliance requirements.

The position also supports internal communications, marketing requests from branches and departments, vendor coordination, community events, and project tracking. It maintains marketing assets, calendars, records, inventories, and other departmental resources, and performs other duties assigned by Management.

Requirements

• At least 3 years’ experience in marketing, communications, administrative support, project coordination, or a related field.
• Strong organizational, communication, proofreading, and project coordination skills.
• Ability to manage multiple priorities, meet deadlines, and follow established processes.
• Strong attention to detail, proofreading, and follow-through skills.
• Proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
• High school diploma or equivalent.
• Excellent communication skills.
• Ability to manage time and competing priorities in a fast-paced environment.
• Strong interpersonal skills and ability to interact with all levels of an organization.
• Collaborative professional skills that support a collegial, partnered approach to meeting objectives.
• High motivation and ability to meet individual and team goals while maintaining consistent performance over the long term.
• Adaptability and flexibility.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 5 years’ experience in marketing, communications, administrative support, project coordination, or a related field.
• Banking or financial services experience.
• Working knowledge of social media, website content management systems, and marketing platforms.
• Experience assisting with marketing materials, communications, or administrative coordination activities.
• Ability to manage multiple assignments, maintain organization, and follow and improve established processes.

Responsibilities

• Support marketing initiatives that promote the Bank’s products, services, and brand.
• Create and maintain marketing materials across print, digital, email, social media, and branch channels.
• Assist with content development and maintenance for the Bank’s website, social media, email communications, and other digital channels.
• Review marketing materials for accuracy, brand consistency, and compliance requirements.
• Support marketing requests from branches and internal departments.
• Coordinate with vendors, printers, agencies, and other marketing partners.
• Assist with community events, sponsorships, financial literacy programs, and outreach activities.
• Support internal communications, employee announcements, newsletters, and related communications.
• Track marketing projects, deadlines, performance metrics, and related reporting.
• Maintain marketing assets, calendars, records, inventories, and other departmental support functions.
• Perform other duties assigned by Management.

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED