Marketing Specialist - Commercial

Commerce Bank•Kansas City, MO

10d•Hybrid

About The Position

The Marketing Specialist provides brand-driven marketing support for Commerce Bank’s Commercial line of business. The role develops and executes branded marketing initiatives and content, manages project reviews and delivery with internal and external stakeholders, and coordinates schedules, vendors, quality control, Legal and Compliance review, internal communications, and brand standards. It also conducts brand, market, and competitor research, improves marketing processes, maintains brand consistency, and collaborates across the bank to strengthen brand visibility and engagement.

Requirements

Bachelor’s degree in marketing, communications, journalism, graphic design, mass media, advertising, public relations, or an equivalent combination of education and experience.
At least 2 years of marketing or corporate project management experience.
Skill in brand positioning and communicating a unique value proposition, key differentiation, and customer benefits.
Basic understanding of visual and design principles, including consistency in logo usage, colors, typography, and other visual elements.
Effective communication, collaboration, and writing skills.
Curious mindset with strong problem-solving skills.
Proven project management skills.
Strong customer service and vendor management skills.
Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities.
Inquisitive, agile team player with strong written, verbal, and interpersonal communication skills.
Ability to remain adaptable and resilient, maintain an optimistic outlook, and reflect the company’s culture and core values.
Basic proficiency with Microsoft Word, Excel, Teams, and Outlook.
Must be eligible to work in the United States without sponsorship now or in the future.

Nice To Haves

Experience with Adobe Creative Suite, including InDesign, Photoshop, and Illustrator.
Salesforce CRM experience.
SharePoint experience.

Responsibilities

Develop and execute brand-driven marketing initiatives, including branded content, sales materials, event-related booth graphics, and digital and traditional paid-media ad assets.
Oversee development of native articles and sponsored content aligned with the brand voice.
Manage projects, including reviews, approvals, and delivery with internal and external stakeholders.
Coordinate work to meet agreed schedules and objectives, including timing, vendor management, quality control, Legal and Compliance review, integration with internal communications, and adherence to brand standards.
Conduct brand, market, and competitor research to identify trends and opportunities.
Implement continuous improvements to marketing processes.
Ensure brand consistency, tone, and alignment with corporate guidelines.
Manage multiple tasks and projects in a demanding environment.
Collaborate with team members and other areas of the bank to identify opportunities to enhance brand visibility and engagement.
Proactively identify ways to assist team members and streamline processes.
Perform other duties as assigned.