Marketing Specialist- KTVN

KTVN 2 News Nevada•Reno, NV

18d

About The Position

Sarkes Tarzian is seeking an entry-level digital and broadcast Marketing Specialist for KTVN. The role combines sales and client service for local business accounts with marketing and advertising solutions across digital and broadcast media. The company describes a collaborative approach to training and equipping Marketing Specialists to develop successful accounts and earn commissions. The position includes building a book of business, with the goal of transitioning to a 100% commission-based model after one year.

Requirements

Must be able to market and sell digital and broadcast marketing solutions to businesses.
Excellent oral and written communication skills and strong public speaking skills.
Ability to direct and contain all elements of negotiation.
Willingness to learn digital advertising, marketing, and sales.
Professional appearance and manner.
Valid driver’s license, clean motor vehicle record, and reliable daily access to a personal vehicle.
Frequent local travel throughout the station’s listening/viewership area to meet with prospective and current clients is required.

Nice To Haves

Bachelor’s degree in marketing, advertising, or a related field is preferred but not required.
College graduates who majored in Communications or Business are encouraged to apply.

Responsibilities

Sell to and provide service for new local business accounts.
Manage the orderly flow of information to and from advertisers, agencies, and stations.
Work to obtain the largest percentage of advertising buys possible.
Prepare and deliver presentations to advertisers and agencies, including station and market research.
Bring in new local direct accounts and agency accounts to the station.
Complete timely account paperwork, including orders, avails, and client correspondence.
Communicate daily with traffic, production, and sales management to expedite client needs.
Participate in station training and conduct follow-up research and independent studies to apply the information.
Monitor and study competitive media to stay current with the market.
Report market and account status to management as required.
Generate revenue to meet station and Marketing Specialist budgetary requirements.
Build a book of business that can generate personal commissions, with the goal of transitioning to a 100% commission-based model after one year.
Manage and maintain the HubSpot CRM, including accurate pipeline tracking, client records, sales activity, forecasting, and opportunity management on a daily, weekly, and monthly basis.