Marketing Specialist(Fully Remote)

Nesco Resource•Sacramento, CA

14h•Remote

About The Position

The Marketing Business Systems & Web Content Analyst supports marketing operations, business process improvement, website management, and digital content initiatives. The role partners with cross-functional teams to analyze business needs, recommend and implement technology solutions, improve workflows, and support marketing programs. It combines business analysis with website development and publishing, CMS and digital content management, marketing technology support, analytics, and small-scale project coordination. The position also supports employee training, user communications, and adoption of new systems and processes.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent professional experience.
At least 4 years of analytical, research, and/or statistical experience.
At least 4 years of experience researching business processes, identifying problems, and defining systems or procedural solutions.
At least 4 years of web design and development experience in a team environment.
At least 4 years of experience with object-oriented analysis and design, HTML, XHTML, ASP, and CSS.
Experience supporting business systems, workflow improvements, and technology solutions.
Experience leading small-scale projects and coordinating cross-functional initiatives.
Experience maintaining websites and managing digital content.

Responsibilities

Analyze business needs with internal departments and recommend and implement process improvements and solutions.
Evaluate business processes, systems, and workflows for efficiency; conduct cost-benefit, data, feasibility, business impact, technical, workflow, process, and alternative-application analyses.
Gather and document business and system requirements, recommend technology and operational improvements, negotiate changes with stakeholders, and prioritize system modifications and enhancements.
Monitor initiatives, identify potential issues, and recommend alternative solutions.
Work with Marketing teams to evaluate processes and support consistent execution of marketing programs and optimization of marketing technology.
Facilitate internal and external research, conduct statistical analysis, and contribute to business models, trend analysis, and projections.
Support marketing technology platforms, business applications, and digital content management processes; stay informed about departmental initiatives and priorities.
Develop, maintain, and enhance company websites; publish accurate, consistent, high-quality content and maintain website themes, styles, layouts, and visual elements.
Create, update, and maintain website text, graphics, images, and other digital assets; provide technical and content assistance to Marketing teams.
Gather requirements and conduct needs assessments for website projects; assist with objectives, timelines, and deliverables; support interactive functionality and user experience improvements.
Support digital content creation, copywriting, management, and publishing; apply SEO principles and support search engine management and website analytics.
Use web analytics to monitor performance and identify improvements; support digital asset management and content organization.
Use AI tools in marketing content development and digital workflows and contribute to AEO and GEO initiatives.
Lead small-scale projects, coordinate work assignments and follow-up, gather stakeholder requirements, and support project planning, implementation, and process improvements.
Develop user communication plans, project documentation, and training materials; coordinate with business partners to ensure deliverables meet operational needs.
Communicate system enhancements, process changes, and project updates to stakeholders.
Identify staff training and development needs with Marketing Management; create, coordinate, and deliver training programs and conferences for Marketing Division staff.
Develop user guides and communications for new systems and processes, communicate technology and operational changes, and support user adoption.