Marketing and Brand Management Specialist(Fully Remote)

Nesco Resource•Sacramento, CA

7h•Remote

About The Position

We are seeking an experienced and strategic Brand Marketing Manager / Market Segment Manager to lead brand strategy, market segment initiatives, marketing programs, and business growth opportunities. This position develops and executes short- and long-term marketing strategies, identifies market opportunities, analyzes competitive positioning, and collaborates with cross-functional teams to strengthen brand awareness, customer engagement, and business performance. The role serves as a central resource for brand-related information and works with internal business partners, sales and communications teams, and external agency partners to develop and implement brand-building initiatives. The position also leads large-scale marketing projects and strategic initiatives from planning through execution, using market research, customer insights, and performance analysis to guide recommendations and adjustments.

Requirements

Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.
At least 4 years of experience in product management, brand management, or a related marketing function.
Experience developing and executing marketing strategies and brand-building initiatives.
Advanced understanding of brand management concepts, strategies, and execution techniques.
Experience managing large projects and coordinating cross-functional teams.
Demonstrated ability to influence stakeholders and drive strategic initiatives.
Experience analyzing market trends and customer needs.

Responsibilities

Lead the strategic vision and direction for assigned brands, products, services, or market segments.
Develop and execute brand strategies across multiple marketing channels and media platforms.
Set short- and long-term goals, competitive positioning, and strategic priorities for assigned market segments.
Identify opportunities to strengthen brand awareness, perception, positioning, and customer engagement.
Serve as a central resource for brand information, strategies, and initiatives, and educate internal business partners about opportunities, market trends, and priorities.
Collaborate with cross-functional teams and external agency partners to develop and execute brand-building programs.
Analyze market opportunities, customer behavior, competitive positioning, and emerging industry trends.
Identify customer segment expectations, attitudes, behaviors, and purchasing preferences.
Evaluate market conditions and changing customer needs to identify business growth opportunities.
Conduct pricing, profitability, and competitive analyses to support strategic decisions.
Translate market research and customer insights into actionable marketing strategies.
Monitor market segment performance and recommend adjustments to maintain competitiveness.
Develop and implement marketing strategies and initiatives aligned with business objectives.
Lead programs to expand distribution channels, increase business opportunities, improve customer retention, and strengthen brand loyalty.
Develop marketing plans communicating competitive advantages, value propositions, and brand positioning.
Collaborate with communications teams to determine messaging and marketing approaches for targeted segments.
Ensure marketing programs, products, and services align with customer needs and market expectations, and coordinate initiatives across channels and business functions.
Partner with Sales, Marketing, Communications, Product Management, and other business teams to execute strategic initiatives.
Provide strategic direction to project teams, influence stakeholders, and support field-level and account-specific adoption of marketing programs.
Communicate brand strategies, market insights, and program objectives to internal business partners and build cross-departmental alignment.
Establish measurable goals, performance targets, and success metrics for marketing programs and market segments.
Evaluate marketing effectiveness; analyze market data, pricing, profitability, customer retention, and competitive positioning; and identify opportunities to improve performance.
Develop reports and presentations summarizing market insights, program performance, and strategic recommendations.
Monitor progress against objectives and recommend strategic adjustments as needed.
Lead large-scale marketing projects and strategic initiatives from planning through execution.
Develop project plans, establish priorities, coordinate resources, and manage competing deadlines across multiple teams.
Coordinate internal and external stakeholders to support program implementation and adapt strategies to changing business needs and market conditions.