Marketing Specialist

Bernalillo County•Albuquerque, NM

15d•$54,018 - $85,363

About The Position

The Marketing Specialist develops, implements, and manages strategic marketing, advertising, and public outreach initiatives to increase Bernalillo County brand awareness, strengthen constituent engagement, and support organizational growth and community impact. The role combines creative storytelling with data-driven planning and evaluation of campaigns across digital, print, social media, and traditional communication channels. It maintains brand consistency and integrity across County communications while supporting transparency, accessibility, and public trust. The position communicates County services, events, and objectives and collaborates with internal departments, external partners, elected officials, and community organizations. It also works with event staff on communication strategies that increase public awareness and participation and strengthen relationships with the communities served. The Marketing Specialist monitors marketing performance, evaluates campaign effectiveness, and recommends improvements to maximize engagement and return on public fund investment. The position leads the Bernalillo County Brand Committee and coordinates integrated marketing campaigns, budgets, vendors, timelines, and deliverables. Most essential duties are performed indoors in a climate-controlled environment. The employee works primarily alone, with or without directions, and also works with groups and select teams. Attendance at evening meetings may be required.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
Two years of related work experience in marketing, advertising, campaign development, and implementation.
Any equivalent combination of related education and/or experience may be considered.
Successful completion of a post-offer employment medical examination.
Adherence to all County safety guidelines.
Completion of FEMA training(s) assigned to the position.
Possession of a valid New Mexico driver’s license by the date of hire and maintenance of a valid license while employed.
Completion of required supervisor training, if applicable.

Nice To Haves

Master’s degree preferred.

Responsibilities

Develop and execute comprehensive marketing plans aligned with organizational goals and objectives.
Increase brand awareness and visibility through strategic marketing and advertising initiatives, including paid and earned media.
Develop promotional strategies and campaigns supporting County messaging, branding, and public services.
Maintain brand identity, messaging, positioning, and consistency across marketing channels and materials.
Lead the Bernalillo County Brand Committee and guide compliance with brand standards, brand strategy, visual identity, and messaging consistency.
Identify target audiences, market opportunities, and emerging trends to support brand awareness and campaign growth.
Build and maintain relationships with internal and external stakeholders and develop marketing solutions based on client goals, audiences, and objectives.
Plan, develop, implement, and manage integrated campaigns across digital, social media, email, outdoor, print, web, and other media.
Coordinate with County communications teams to develop advertising campaigns and promotional materials.
Develop campaigns that increase constituent engagement and deliver measurable results.
Prepare campaign briefs, proposals, presentations, and performance reports.
Coordinate campaign calendars, timelines, budgets, deliverables, and project schedules.
Manage multiple projects while maintaining quality standards and meeting deadlines.
Conduct market research and competitive analysis to identify trends, demographic shifts, market opportunities, and emerging needs.
Analyze consumer behavior and audience insights to improve campaign effectiveness and expand reach.
Use data-driven insights to refine strategies, optimize channel performance, and strengthen engagement.
Monitor industry trends, market developments, and emerging marketing technologies.
Analyze campaign performance, KPIs, conversion rates, engagement metrics, and ROI for public funds.
Evaluate marketing effectiveness and recommend campaign optimization and continuous improvement.
Establish and manage marketing and advertising budgets, resources, timelines, and deliverables.
Coordinate with departments, vendors, advertising agencies, and media-buying partners to plan, place, and distribute campaigns while monitoring expenditures and approved budget parameters.
Oversee vendor relationships, resource allocation, and schedules to ensure timely completion of marketing initiatives.
Work with event staff to develop and implement communication strategies that raise public awareness and encourage participation.