Marketing Specialist
About The Position
The Marketing Specialist supports the organization’s marketing efforts by assisting with annual marketing planning, strategy, advertising, budgeting, and branding. The role develops and updates marketing materials and content, including an annual organizational strategy map, stories, articles, promotional materials, community benefit reports, and a weekly digital newsletter. The Marketing Specialist also manages external website content and uses analytics to understand website behavior, monitor trends and statistics, and adjust marketing activities. The role works with the Director, company executives, providers, and staff.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 2–5 years of marketing experience.
- Experience with Photoshop, Illustrator, InDesign, and MailChimp.
Nice To Haves
- Marketing experience in a healthcare role is preferred.
Responsibilities
- Assist the Director with developing the annual marketing plan, including advertising strategy, budget, and branding goals.
- Develop the annual organizational strategy map and illustrate strategies through stories, articles, and promotional materials throughout the year.
- Prepare and update the community benefit report for community conversation events and related functions.
- Develop ongoing marketing strategies and plans alongside company executives, providers, and staff.
- Develop a weekly digital newsletter.
- Develop campaigns to increase newsletter subscribers and social media followers.
- Manage content for the organization’s external website.
- Use analytics to study website behavior and adjust marketing activities based on trends and statistics.
Benefits
- Medical, dental, and vision plans with low-cost copays and deductibles.
- Paid Time Off and a Sick Leave program, with accruals starting on the first day.
- Retirement plans available from day one, with up to a 5% employer match after one year of employment.
- Free life and disability insurance for full-time employees, with the option to purchase additional coverage.
- Voluntary benefits, including identity theft protection and medical and dependent care flexible spending accounts.
- Free, on-site 24-hour employee health center.
- Discounts at selected local fitness and recreational centers.
- Education program benefits to support growth and development.
- Opportunities to volunteer with the SLV Health Foundation and other SLV- and community-sponsored events.
- Discounts on cell-phone plans, ski and snowboard lift tickets, Dell computers, local pools, and Adams State University functions.
- Employee and family support services, including up to four free counseling sessions.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
