SU - Marketing Specialist

Somewhere

4d•Remote

About The Position

This is a full-time remote role for a Marketing Specialist at a growing US based company. The Marketing Specialist will be responsible for building, optimizing and analyzing search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and infrastructure improvements.

Requirements

2+ years of hands-on experience in paid search and paid social marketing
Expert in Google Ads and Facebook/Instagram Ads
Strong understanding of Amazon marketplace and advertising
Strong rigor and excellent analytical skills
Deep understanding of a/b testing
Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc)
Excellent communicator in oral and written English
Great team player and strong attention to detail
Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
Curious, independent, rigorous and proactive
Bachelor’s degree in business, marketing or associated studies

Responsibilities

Drive paid search & social strategy and day-to-day operations (Google AdWords, Bing, Facebook Ads), with the goal of driving incremental revenues for our clients
Build the project roadmap for the channel, launch and monitor direct response paid search and paid social campaigns, and assist with tracking and reporting
Build target audiences in Google Ads and Facebook/Instagram Ads
Initiate testing for display re-engagement and video advertising via Google Display Network, and Youtube advertising
Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
Collaborate with other channel owners to ensure consistent messaging across all performance marketing mediums
Strong problem-solving skills and ability to implement effective solutions.