Marketing Specialist

Azenta Life Sciences • Burlington, MA

27d • $86,000 - $107,000 • Onsite

About The Position

The Marketing Specialist is an important member of the GENEWIZ marketing team at Azenta Life Sciences. The role supports marketing for a global provider of multi-omics and synthetic solution services, working with product managers and digital team members to develop and execute marketing plans and tactics that increase awareness, generate leads, and improve ROI. The position is based in Burlington, Massachusetts, with a Monday-through-Friday schedule from 9 a.m. to 5 p.m. and requires 5%–10% travel.

The specialist develops and edits content and creative for campaigns, creates marketing assets such as eBooks, landing pages, and social media posts, and helps promote trade shows and other events. The role uses marketing and project-management systems to plan, execute, and measure work, while collaborating with internal teams, agencies, designers, and third-party providers to uphold brand standards and deliver projects on time and on budget.

Requirements

• Bachelor’s degree in business, Marketing, Communications, or a related field.
• 2–4 years of experience in a marketing specialist-like role, preferably in Life Sciences or another B2B industry.
• Solid writing and project management skills.
• Strong attention to detail and analytical skills.
• A proven track record of completing projects on time with a high level of accuracy.
• Strong communication and interpersonal skills.

Nice To Haves

• Prior marketing experience in the Life Sciences or Pharmaceutical industry.
• Knowledge of marketing automation platforms such as HubSpot, Marketo, or Eloqua.
• Prior experience with Canva and/or HubSpot to develop initial designs of campaign elements.

Responsibilities

• Work closely with product managers to develop marketing plans and with digital team members to execute associated tactics and maximize awareness, lead generation, and ROI.
• Recommend and assist with creative development for campaigns, including content development and editing and creating graphics as needed.
• Use marketing technology to plan, execute, and measure results, including Asana, HubSpot, Canva, Salesforce.com, and other systems as required.
• Develop copy for marketing assets such as eBooks, landing pages, and social media posts using content marketing and digital best practices.
• Collaborate with internal and agency creative partners to maintain brand standards and develop engaging creative assets.
• Use project management practices and established processes to bring marketing assets to market on time and on budget.
• Partner with cross-functional teams to promote and communicate about trade shows and promotional events, including writing and proofreading copy and working with designers and third-party providers.

What This Job Offers

• Job Type: Full-time