Marketing Specialist

Henry Community Health•New Castle, IN

About The Position

The Marketing Specialist designs, creates, and delivers marketing programs to support expansion and growth of HCH service lines. The role requires in-depth knowledge of digital media platforms and digital and social marketing production and goals. Proficiency in graphics, web advertising, social media, and website management is essential. The specialist develops and manages communications for digital and print media, works closely with the PR/Marketing Director on digital programs and marketing campaigns, and maintains digital marketing analytics, metrics, and campaign reporting.

Requirements

Bachelor’s degree in Marketing, Graphic Design, Telecommunications, or a related field.
Minimum of 2 years of experience in marketing and design.
Demonstrated understanding and experience in digital and social marketing and production.
Experience managing social media accounts and campaigns.
Understanding of marketing analytics, social media metrics, and digital analytics, with the ability to generate, analyze, and interpret data.
Strong written and oral communication skills.
Proficiency with design platforms such as Adobe Photoshop, Illustrator, InDesign, and Canva.
Basic video editing skills.
Basic understanding of HTML/HTML 5.
Basic understanding of WordPress.

Responsibilities

Develop, manage, and design layouts for communications across digital media platforms and print media.
Work closely with the PR/Marketing Director to plan, develop, and execute digital programs and marketing campaigns, including online advertising, website, and social media.
Maintain digital marketing analytics, metrics, and campaign reporting.

Benefits

Flexible scheduling
Competitive compensation
Bonuses
Discounts for you and your family
Health insurance
Vision insurance
Dental insurance
Continuing education scholarships
Generous paid days off (PDO), with the option to roll over unused hours each year
Employer-funded pension