Marketing Specialist

VALIR PACE LLC•Oklahoma City, OK

14d

About The Position

The Marketing Specialist develops and manages marketing across Valir’s PACE programs and Valir Hospice. Working with senior leadership, the role gathers and consolidates the marketing plan and turns it into completed, compliant marketing work. This includes materials cleared by CMS and state regulators, accurate online listings and web pages, campaigns that generate qualified inquiries, and referral-partner tools used by outreach and sales teams. The position supports Valir PACE in Oklahoma, Cherry Blossom PACE in Virginia, and Valir Hospice in Oklahoma. It is a hands-on role for an experienced marketer comfortable working in regulated healthcare, writing clearly for older adults and their families, and coordinating work across multiple markets.

Requirements

Bachelor’s degree in marketing, communications, public health, or a related field, or equivalent experience.
5 to 7 years of marketing experience, including at least 3 years in healthcare.
Experience producing marketing that must pass regulatory or legal review, such as Medicare Advantage, PACE, hospice, home health, or health plan marketing.
Hands-on management of paid search, paid social, Google Business Profiles, and online listings.
Working knowledge of a CRM such as Salesforce, HubSpot, or similar, and web analytics such as GA4.
Ability to build a simple dashboard in Excel or a BI tool.
Experience managing website content in WordPress or a similar system.
Clear, plain-language writing and careful editing skills.
Project and vendor management skills across several deadlines and stakeholders.
Working knowledge of HIPAA as it applies to marketing, patient or participant testimonials, and images.
Ability to travel to all Valir sites, including overnight trips.

Nice To Haves

PACE, Medicare Advantage, or hospice marketing experience, including CMS marketing submissions.
Fluency in Spanish.
Experience marketing to referral sources such as case managers, discharge planners, and physicians.
Experience running multilingual campaigns and managing translation vendors.
Design skills in Canva or Adobe Creative Cloud.
Experience in a multi-site or multi-state healthcare organization.

Responsibilities

Develop and manage marketing across Valir’s PACE programs and Valir Hospice.
Collect and consolidate the marketing plan in conjunction with senior leadership.
Produce marketing materials cleared by CMS and state regulators.
Maintain accurate online listings and website pages.
Run campaigns designed to generate qualified inquiries.
Create referral-partner tools for outreach and sales teams.
Manage paid search, paid social, Google Business Profiles, and online listings.
Manage website content using WordPress or a similar system.
Coordinate projects and vendors across multiple deadlines and stakeholders.
Travel to Valir sites, including overnight trips.