Marketing Specialist

Nell Hills•Kcmo, MO

24d•Onsite

About The Position

Nell Hill's is seeking a creative, proactive Marketing Specialist to lead the brand's marketing from strategy through execution. The role covers social media, content, email, photography, events, website, print, public relations, and analytics. The specialist will work across departments and be physically present in the store, at events, and at photo shoots. Nell Hill's describes its culture as collaborative and locally owned, with an emphasis on creativity, customer commitment, and community engagement.

Requirements

3–5 years of marketing experience in retail, lifestyle, home design, or a brand-forward environment.
A creative idea generator with a track record of campaigns that drove results.
Strong knowledge of social media, content creation, email marketing, and digital analytics.
Comfort and confidence on photo or video shoots, whether directing or capturing.
Availability and eagerness to be physically present at events, shoots, and in-store activations.
Highly organized and self-directed, with the ability to manage multiple projects without close supervision.
Clear communication and ability to collaborate across departments and with leadership.
Passion for home design, retail storytelling, and community engagement.
Comfort standing and walking for extended periods, including during events.
Ability to regularly lift and carry up to 50 pounds of equipment and materials for events and photo shoots.
Adaptability to a lively retail environment with frequent in-person interaction.

Responsibilities

Develop and execute marketing campaigns to increase brand awareness, customer acquisition, and follower growth.
Maintain consistent messaging, themes, and branding across channels; research target audiences and competitors to inform strategy.
Create press releases, advertising materials, and campaign strategy documents with timelines, content plans, and advertising strategies for key sale periods.
Collaborate across departments to align marketing with business and product goals.
Manage daily social media posting, including captions, asset selection, scheduling, and community engagement; grow the audience and maintain a monthly content calendar for approval.
Build and manage paid social campaigns, monitor performance, and adjust strategy; create graphics and promotional content for sales, events, and new arrivals.
Plan monthly photo shoots, prepare shot lists, and manage assets; lead or participate in on-site photo and video shoots and capture live social content.
Organize, execute, attend, and photograph in-store events and activations; coordinate marketing support for trade shows, seasonal events, showhouses, and special projects; manage event vendors and budgets.
Write, edit, and publish blog posts on a regular schedule; manage email distribution and internal newsletter content.
Build and manage email and SMS campaigns and segment audiences for targeted follow-up.
Monitor marketing KPIs, including follower growth, engagement, and campaign performance; develop and lead consumer surveys, track project effectiveness, and prepare stakeholder status reports.
Manage website content, including homepage updates, blog publishing, and product optimization.
Design flyers, signage, tags, and printed promotional materials and manage print vendor relationships.
Respond to media inquiries, coordinate with publications, and pitch brand thought-leadership opportunities.