Marketing Specialist

KPFF Consulting Engineers•Los Angeles, CA

8d•$107,000 - $120,000•Hybrid

About The Position

Within the Pursuit & Proposal Delivery functional area, the Marketing Specialist is a senior marketing and pursuit leader who guides complex, high-priority pursuits and strengthens the broader marketing team’s capabilities. The role combines hands-on pursuit strategy and proposal delivery with mentorship, quality oversight, process improvement, and development of practices that support successful project acquisition. The Marketing Specialist works closely with Principals, technical staff, consultants, the Knowledge Coordinator, and other marketing team members to shape pursuit strategies and develop compelling, differentiated materials that communicate KPFF GLAS’s experience, expertise, and value. The position also develops lower-level marketing professionals by sharing knowledge, providing coaching and feedback, modeling strong pursuit practices, and helping colleagues build confidence, judgment, and independence. The position is based at the Los Angeles, California office. During training, in-person attendance is required Monday through Friday, 8 AM–5 PM. After successful completion of training, the role transitions to a hybrid schedule with two days per week in the office. Work is performed in a typical office environment, primarily at a desk or computer. The role is non-exempt, and overtime hours are paid at a time-and-a-half hourly rate. The pay range is $107,000–$120,000 annually, depending on experience.

Requirements

Bachelor’s degree with 5–7+ years of relevant marketing experience, preferably in the A/E/C industry, or equivalent relevant A/E/C marketing experience without a degree.
Demonstrated experience leading complex, high-priority, multi-consultant pursuits under demanding schedules and deadline pressure.
Strong understanding of pursuit strategy, positioning, differentiators, proposal development, and client-focused messaging.
Exceptional writing, editing, and storytelling skills, including the ability to translate technical information into clear, persuasive marketing content.
Demonstrated ability and genuine interest in mentoring, coaching, and developing less-experienced marketing professionals.
Ability to provide constructive feedback, delegate effectively, and help team members develop independence and professional judgment.
Strong leadership, collaboration, facilitation, and interpersonal skills, including confidence working directly with Principals and senior technical staff.
Strong working knowledge of proposal, qualifications, and solicitation compliance requirements.
Advanced proficiency in Adobe InDesign and Acrobat for proposal production, document development, and quality control.
Excellent organizational, prioritization, and project-management skills, including the ability to oversee multiple complex pursuits and competing priorities.
Strong judgment and problem-solving ability, including anticipating challenges and knowing when to escalate issues.
Ability to work effectively with minimal oversight while remaining collaborative and hands-on.
Advanced knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.
Experience coordinating consultants, technical contributors, and multidisciplinary pursuit teams.
Ability to attend in person Monday through Friday, 8 AM–5 PM at the Los Angeles office during the training period; after successful training, work a hybrid schedule with two office days per week.
Ability to actively engage with a computer for several hours per day and occasionally lift items weighing up to 15 pounds.

Nice To Haves

Familiarity with the SMPS Six Domains of Professional Services Marketing.
CPSM certification is encouraged.

Responsibilities

Lead strategy and delivery for complex, high-priority, multi-consultant, and compressed-schedule pursuits.
Partner with Principals and pursuit leaders to develop positioning, differentiators, win themes, content strategies, and pursuit plans.
Provide strategic guidance throughout the pursuit lifecycle and facilitate pursuit-planning and strategy discussions.
Contribute pursuit knowledge, market context, competitive considerations, and resource implications to go/no-go discussions.
Identify pursuit risks, priorities, and opportunities, recommend appropriate approaches, and serve as a marketing advisor to Principals, technical staff, and pursuit teams.
Lead the development of proposals, qualifications packages, interviews, presentations, and other pursuit materials from strategy through final delivery.
Write, edit, and refine persuasive, audience-focused content, translating complex technical information into clear messaging for clients and selection committees.
Set content direction and provide reviews and feedback to improve pursuit materials; ensure deliverables are responsive, accurate, compliant, consistent, and high quality.
Anticipate and resolve schedule, content, compliance, consultant-coordination, quality, and resource challenges.
Provide senior-level quality control and final-review support for critical pursuits led by other marketing team members.
Coordinate complex pursuit teams involving Principals, technical staff, consultants, and marketing resources; establish schedules, roles, responsibilities, milestones, and review expectations.
Guide consultant coordination and information assembly for multi-consultant pursuits.
Work with the Knowledge Coordinator to identify and use relevant project experience, staff qualifications, prior pursuit content, and reusable marketing information.
Balance pursuit priorities and marketing resources across concurrent deadlines, identify conflicts, and escalate resource needs when appropriate.
Support communication among marketing, technical teams, and firm leadership throughout the pursuit process.
Mentor Senior Marketing Coordinators, Marketing Coordinators, and other developing marketing professionals in pursuit strategy, proposal planning, writing and editing, consultant coordination, quality control, time management, and collaboration with technical staff.
Provide constructive and timely feedback, delegate effectively, and create opportunities for team members to take on greater responsibility and develop independence.
Share knowledge, lessons learned, and best practices; model effective communication, collaboration, accountability, and problem solving.
Stay current on A/E/C marketing practices and bring relevant ideas, tools, and approaches to the team.
Champion marketing and brand standards and lead improvements to proposal processes, workflows, templates, quality-control practices, and pursuit standards.
Capture and share lessons learned, maintain proposal tools and best practices, and recommend practical solutions to recurring challenges.
Contribute to broader marketing initiatives and priorities as needed.

Benefits

7 paid holidays and 2 floating holidays each year.
2 weeks of vacation annually, with competitive seniority-based accruals.
2 weeks of personal and sick time to care for yourself and family members.
KPFF contributes 3% of base salary to the employee’s 401(k), regardless of employee contribution.
Paid family leave providing 60% of base salary during approved leave for up to 6 weeks in a rolling 12-month period.
Flexible scheduling, with core collaboration hours from 9:30 AM to 3:30 PM.
Professional certification bonus and testing fee reimbursement opportunities.
Monthly cell phone stipend.
Monthly Way We Work stipend for remote work and transit expenses.
Medical insurance options, VSP Vision Insurance, and Delta Dental Insurance.
Semi-annual bonuses.
Educational events, relationship-building opportunities, and team activities.
Overtime hours paid at a time-and-a-half hourly rate.