Marketing Specialist

Ute Mountain Casino Hotel•Towaoc, CO

13d

About The Position

The Marketing Specialist supports Ute Mountain Casino Hotel by driving guest engagement through event planning and social media management. The role coordinates and executes on-property events, promotions, and community activities while maintaining a creative, professional presence across digital platforms. The Marketing Specialist creates content, monitors campaign performance, assists with departmental initiatives, and ensures the casino’s brand is represented consistently and in alignment with regulatory standards. The position involves coordinating events and promotions, leading on-site event operations, creating and scheduling social media content, managing SMS and email campaigns, maintaining guest databases, and reviewing campaign and event performance. The specialist collaborates with multiple casino and hospitality departments, represents the brand in guest-facing and online settings, and supports the Marketing Department with administrative tasks and planning.

Requirements

Must be at least 21 years of age.
Must be able to obtain and maintain a Ute Mountain Ute Gaming Commission Support License.
Fluency in English and strong verbal and written communication skills.
High school diploma or GED required.
At least 1 year of experience in event coordination, social media management, or marketing support.
Proficiency in Microsoft Office Suite.
Familiarity with email and SMS platforms.
Comfort using social media management tools such as Meta Business Suite, Hootsuite, or similar platforms.
Strong interpersonal and verbal communication skills, especially in high-traffic or live-event environments.
Organized and proactive, with the ability to manage multiple priorities under tight timelines.
Customer-service mindset and ability to represent the brand professionally online and in person.
Ability to work flexible hours, including nights, weekends, and holidays, based on event schedules.
Ability to work independently and collaboratively across departments.

Nice To Haves

Experience in a tribal gaming, casino, hospitality, entertainment, or guest-focused environment is strongly preferred.
Familiarity with capturing content for digital use, coordinating vendor support, and managing social media interactions.
Experience with SMS/email platforms such as Mailchimp, Constant Contact, SMS software, or similar platforms is strongly preferred.
Familiarity with basic photo and video editing tools such as Canva, InShot, CapCut, or Adobe Express.

Responsibilities

Plan, coordinate, and execute on-property and off-site events, including concerts, tournaments, community outreach, and special promotions.
Oversee event setup, logistics, staffing, timelines, and prize fulfillment.
Lead events on-site by coordinating staff assignments, managing day-of logistics, resolving issues, and engaging with guests.
Manage the casino’s social media presence by developing and scheduling posts, responding to guest interactions, and capturing photos and videos.
Create content that reflects brand standards and supports audience growth and engagement.
Develop, schedule, and monitor SMS and email campaigns promoting events, property amenities, and player engagement.
Maintain accurate, compliant guest databases in partnership with IT and Players Club teams.
Track campaign, event, and social media performance using engagement metrics, open rates, and participation; use insights to refine strategies and improve ROI.
Collaborate with Slots, Table Games, Hotel/RV, Sportsbook, Bingo, and Food & Beverage departments on promotional details and campaigns.
Represent the casino brand through event hosting, winner announcements, guest interactions, and public messaging.
Assist the Marketing Department with proofreading, scheduling, marketing calendars, prize documentation, planning sessions, and creative discussions.