Marketing Specialist
About The Position
The Marketing Specialist keeps marketing projects organized, on schedule, and on budget. Working under the direction of the Marketing Manager, this role plans and tracks the work behind promotions, advertising, sponsorships, and printed and digital campaign materials. The specialist serves as the team's main coordination point among internal stakeholders, creative and production teams, and outside vendors. The position supports project planning, campaign execution, approvals, budgeting, and results tracking. It collaborates with the Marketing Manager and Marketing Automation Specialist to develop project briefs and identify opportunities to use audience segmentation, personalization, automated communications, and other marketing technology capabilities. The role is remote-first, with occasional travel to CDA's Sacramento office or events throughout California. The California Dental Association is a mission-driven membership organization representing 27,000 dental professionals and supporting oral health throughout California. Its family of companies includes the association, The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners, and the CDA Foundation.
Requirements
- At least 3 years of experience in marketing, advertising, communications, or event association work.
- Working knowledge of Microsoft Office, especially Excel, PowerPoint, and Word.
- Experience managing schedules, vendors, and approvals for multiple projects.
- Bachelor’s degree in marketing, advertising, communications, or journalism is preferred; an equivalent combination of education and experience is also indicated.
Nice To Haves
- Experience with multichannel campaigns, including print, email, digital, and event promotion.
- Solid understanding and demonstrated experience with marketing concepts and brand principles.
- Familiarity with email and marketing automation tools, including audience segmentation and personalization.
- Comfort reading basic campaign reports and communicating what they show.
- Experience with project management or marketing tools, and interest in responsibly advancing knowledge of marketing tools to work more efficiently.
- Confidence presenting plans and updates to colleagues.
Responsibilities
- Work with the Marketing Manager to write project briefs that cover goals, audience, strategy, success measures, and key details.
- Build and maintain schedules for assigned projects and flag deadline risks early.
- Collaborate with the Marketing Automation Specialist to identify opportunities to incorporate audience segmentation, personalization, automated communications, and other marketing technology capabilities into campaigns and projects.
- Coordinate campaigns from start to finish, including production, mailing and contact lists, content and offers, approvals, and delivery.
- Coordinate with designers, production teams, and outside vendors to deliver materials on time and as approved.
- Manage approvals for marketing materials, track edits, and confirm sign-offs.
- Keep projects within budget and accurately code and process invoices.
- Track campaign results against agreed goals and summarize findings to inform future work.
- Perform other duties as assigned.
Benefits
- Remote and hybrid flexibility and technology to support remote work.
- Generous time-off program starting at 22 days of PTO and 13 paid holidays, including a floating holiday and winter closure.
- Medical, dental, and vision plans, including FSA and HSA account options.
- 401(k) plans with a generous match and safe harbor contributions upon eligibility.
- Paid parental leave.
- Wellness programs, including incentives and an In-Shape Family Fitness discount.
- Professional development, training, and leadership skill-building opportunities.
- Critical illness, accident, life, pet, short-term, and long-term disability insurance options.
- Employee Assistance Program (EAP).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
