Marketing Specialist

Valir Health•Oklahoma City, OK

14d•Onsite

About The Position

The Marketing Specialist develops and runs marketing across Valir's PACE programs and Valir Hospice. In conjunction with senior leadership, the role collects and consolidates the marketing plan, then turns it into finished, compliant work, including materials cleared by CMS and states, accurate listings and web pages, campaigns that generate qualified inquiries, and referral-partner tools used regularly by outreach and sales teams. This is a hands-on role for an experienced marketer comfortable in regulated healthcare, able to write clearly for older adults and their families, and able to keep projects moving across multiple markets. The position supports Valir PACE in Oklahoma, Cherry Blossom PACE in Virginia, and Valir Hospice in Oklahoma.

Requirements

Bachelor's degree in marketing, communications, public health, or a related field, or equivalent experience.
5 to 7 years of marketing experience, including at least 3 years in healthcare.
Experience producing marketing that must pass regulatory or legal review, such as Medicare Advantage, PACE, hospice, home health, or health plan marketing.
Hands-on management of paid search, paid social, Google Business Profiles, and online listings.
Working knowledge of a CRM such as Salesforce or HubSpot and web analytics such as GA4.
Ability to build a simple dashboard in Excel or a BI tool.
Experience managing website content in WordPress or a similar system.
Clear, plain-language writing and careful editing.
Project and vendor management across several deadlines and stakeholders.
Working knowledge of HIPAA as it applies to marketing, testimonials, and images of patients or participants.
Ability to travel to all Valir sites, including overnight trips.

Nice To Haves

PACE, Medicare Advantage, or hospice marketing experience, including CMS marketing submissions.
Fluency in Spanish.
Experience marketing to referral sources such as case managers, discharge planners, and physicians.
Experience running multilingual campaigns and managing translation vendors.
Design skills in Canva or Adobe Creative Cloud.
Experience in a multi-site or multi-state healthcare organization.

Responsibilities

Develop and run marketing for Valir's PACE programs and Valir Hospice.
Collect and consolidate the marketing plan in conjunction with senior leadership.
Produce compliant marketing materials cleared by CMS and the states.
Maintain accurate listings and web pages.
Run campaigns that generate qualified inquiries.
Develop referral-partner tools for outreach and sales teams.
Manage paid search, paid social, Google Business Profiles, and online listings.
Manage website content using WordPress or a similar system.
Coordinate projects and vendors across multiple deadlines and stakeholders.
Travel to all Valir sites, including for overnight trips.