Marketing Specialist

AppGate Cybersecurity

6d•Remote

About The Position

AppGate is seeking a driven, detail-oriented Marketing Specialist to support global marketing operations and campaign execution. Reporting to the Senior Director of Marketing, this role is suited to someone early in their career with growth potential who enjoys working with marketing technology, data, and cross-functional teams. The specialist will help build and optimize campaigns using Salesforce and Account Engagement (Pardot), and support translation and localization to maintain consistency across the company’s global content strategy.

Responsibilities

Build, test, and manage email campaigns, landing pages, forms, and automation workflows in Salesforce Account Engagement (Pardot).
Support end-to-end campaign execution across email, webinars using Zoom, paid programs, and content syndication.
Ensure campaigns are tagged, tracked, and integrated with Salesforce CRM for attribution and reporting.
Manage campaign calendars and coordinate asset delivery with internal stakeholders and external vendors.
Quality-check campaigns before launch, including links, form routing, list segmentation, and mobile rendering.
Track and report campaign metrics, including open rates, click-through rates, conversion rates, and lead progression through the funnel.
Maintain marketing database hygiene through list imports, deduplication, segmentation, and field standardization.
Support lead scoring and nurture program maintenance to improve lead quality and sales handoff.
Coordinate translation and localization of marketing content, including emails, landing pages, social copy, and sales collateral.
Maintain a localization tracker for turnaround times, versioning, and approvals across content types.
Partner with Demand Generation, Content, Design, and Sales teams to support integrated campaign execution.
Serve as a point of contact for marketing operations requests from internal stakeholders.
Document processes and contribute to a library of campaign templates, naming conventions, and operational standards.
Identify workflow gaps and inefficiencies and proactively suggest improvements.