Marketing Specialist
About The Position
As a Marketing Specialist with Smithfield, you will support the success of brands including Smithfield, Eckrich, and Nathan’s Famous through brand management, marketing, and business initiatives. You will analyze consumer, category, and financial data to identify insights and opportunities; develop marketing briefs and business recommendations; coordinate cross-functional projects; and support campaigns, innovation launches, digital content, public relations, and influencer programs. The role requires teamwork with internal partners, external vendors, and customers to deliver results. The position supports annual brand plans, integrated marketing campaigns, innovation launches, and business initiatives; helps develop strategies, promotional programs, and consumer communications; and coordinates briefs and project deliverables. It also analyzes syndicated and consumer research data, develops business reviews and performance scorecards, monitors program performance and ROI, and supports brand budgets, P&L analysis, forecasting, and post-promotion evaluations. Additional work includes maintaining product information and creative assets across digital channels; supporting social media, influencer, and public relations programs; developing customer-facing sales materials and analyses; and coordinating with teams across the business, agencies, and vendors to deliver projects on time and within budget. The position may also perform other duties as assigned. Travel of up to 15% is required.
Requirements
- Bachelor’s degree from an accredited four-year college or university in Marketing, Business Administration, or a related field, and 2+ years of relevant experience with syndicated data, plus expertise in sales, marketing, category management, or trade marketing; or an equivalent combination of education and experience.
- Proficiency with PC applications, including Windows, Excel, and PowerPoint.
- Ability to use Excel Pivot Tables and database queries to synthesize actionable recommendations.
- Strong verbal and written communication skills tailored to various organizational levels.
- Ability to work effectively in cross-functional environments.
- Willingness to travel up to 15%.
Responsibilities
- Support the development and execution of annual brand plans, integrated marketing campaigns, innovation launches, and business initiatives.
- Assist Brand Managers with marketing strategies, promotional programs, and consumer-facing communications across digital, social, retail, and shopper marketing channels.
- Create marketing briefs for agencies and internal partners, including objectives, target audiences, insights, messaging, deliverables, timelines, and success metrics.
- Coordinate timelines, deliverables, and cross-functional communication for innovation projects.
- Analyze syndicated data, consumer research, and marketplace insights to identify trends, opportunities, competitive dynamics, and performance drivers.
- Develop recurring business reviews, category analyses, and performance scorecards; monitor program performance and ROI and recommend actions.
- Support annual budget planning, monthly budget tracking, P&L analysis, forecasting discussions, and post-promotion evaluations; work with Finance to monitor spending and identify efficiencies.
- Maintain product information and creative assets across brand websites, retailer platforms, and digital commerce channels.
- Manage digital asset management systems and marketing asset libraries.
- Coordinate social media content calendars, creative assets, and community management with agency partners; monitor performance and recommend optimizations.
- Support influencer programs through creator identification, brief development, content review, activation management, and reporting.
- Assist with public relations initiatives, including media outreach support, press materials, campaign coordination, and event activation planning.
- Develop sales presentations, customer-facing materials, and business-building recommendations; prepare analyses for customer meetings and reviews.
- Partner with Sales and Category Management to identify opportunities in distribution, merchandising, promotions, and category growth.
- Collaborate with cross-functional teams to execute business priorities.
- Coordinate agencies, internal partners, and external vendors; manage project timelines, track deliverables, and communicate progress.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
