Marketing Specialist

Interlink Cloud Advisors•Mason, OH

About The Position

Interlink is seeking a Marketing Specialist to develop and execute marketing that combines creativity, execution, and data. The role brings Microsoft technology to life through content, webinars, and multi-channel campaigns, owning projects from initial planning through performance reporting. The specialist partners with marketers, salespeople, and technical experts, and uses approved AI tools to develop and refine content. Writing and editing are significant parts of the role; candidates are encouraged to submit a cover letter or relevant writing samples. The position supports marketing for Interlink’s Microsoft AI/Copilot, cloud, security, and Managed Services offerings. It translates technical details into clear customer value for web and social channels, supports Sales with messaging and materials, and uses campaign tracking and analytics to inform pipeline growth and marketing decisions.

Requirements

  • At least 4 years of hands-on marketing experience, including ownership of multi-channel campaigns from planning through execution and measurement.
  • Strong written and oral communication, proofreading, and content-development skills.
  • Ability to work independently from agreed objectives, manage competing priorities, make sound decisions, and reliably meet deadlines.
  • Ability to interpret campaign data, identify opportunities, and contribute practical recommendations to marketing strategy.
  • Practical experience with Microsoft 365 Copilot or comparable generative-AI tools, including prompting, source-based research, and content development; ability to review AI output for accuracy, privacy, copyright, and brand compliance.
  • Ability to quickly understand and communicate evolving Microsoft AI, cloud, security, and Managed Services offerings.
  • Proficiency with PowerPoint, Excel, Word, and Outlook.
  • Proactive, collaborative, and detail-oriented working style, with confidence to ask questions, incorporate feedback, respectfully challenge assumptions, and own deliverables.
  • Ability to pass a pre-employment background check.

Nice To Haves

  • B2B technology experience preferred.
  • Experience with HubSpot, Adobe Creative Cloud, Copilot Studio, or marketing analytics tools preferred.
  • Relevant degree in Business, Marketing, or a related field.

Responsibilities

  • Plan and run multi-channel campaigns from initial idea through final performance report, managing timelines, the shared marketing calendar, coordination, and quality.
  • Partner with the Technical team and Sales to create brand-aligned messaging, templates, and value propositions, using approved AI tools to draft and refine content.
  • Stay current on Interlink’s Microsoft AI/Copilot, cloud, security, and Managed Services offerings and use the StoryBrand framework to communicate technical details clearly for web and social.
  • Plan and facilitate webinars and related campaigns using Microsoft Teams, Microsoft 365 Copilot, HubSpot, and other approved tools.
  • Manage lead tracking, campaign attribution, and analytics to support pipeline growth.
  • Provide data-informed recommendations to Marketing team planning.
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