Marketing Specialist

Five Star Franchising•Springville, UT

17d

About The Position

Five Star Franchising is seeking a Marketing Specialist to support marketing across its home services franchise portfolio. The role helps franchisees use the marketing mix effectively, provides marketing collateral support, and develops and executes digital marketing strategies. The specialist works with internal teams and external partners to deliver scalable integrated campaigns for homeowners and improve engagement and business results. The position develops marketing plans and budgets for franchise owners, monitors marketing performance and KPIs, and identifies opportunities to improve results and profitability. The specialist is expected to communicate effectively with franchise owners, vendors, and colleagues, work across projects of varying scope, and contribute to the future of performance marketing and analytics across the organization.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field, or equivalent work experience.
Knowledge of digital marketing best practices for the home services industry, including keyword research, local SEO, and content optimization.
Strong project management skills, including prioritizing tasks, managing deadlines, and coordinating with internal teams and external partners.
Analytical ability to interpret data and derive actionable insights to drive business growth.
Excellent communication and interpersonal skills, including comfort communicating by phone, video call, and in person.
Ability to work cooperatively and effectively with different personality types, departments, vendors, and franchise owners.
Ability to transition among projects of varying scale, audience, and format.
Enthusiasm for putting people first and a commitment to continual learning.

Nice To Haves

Creative thinking and passion for staying ahead of industry trends and exploring innovative marketing strategies tailored to the home services sector.

Responsibilities

Train and guide franchisees on the marketing mix and provide recommendations based on performance metrics.
Respond to and manage franchisee marketing collateral requests.
Develop and execute digital marketing strategies.
Collaborate with internal teams and external partners to create and implement scalable integrated marketing campaigns for homeowners.
Monitor and analyze KPIs such as lead generation, conversion rates, and customer acquisition costs, with a focus on profitability.
Develop marketing plans and budgets for franchise owners.
Track and optimize marketing results for franchise owners.
Monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
Perform other duties as assigned.