Marketing Specialist

Cooperative Educational Service Agency 6•Oshkosh, WI

19d•Hybrid

About The Position

The Marketing Specialist drives the success of multiple business units through HubSpot, digital marketing, content development, and collaboration with a graphic designer and videographer. The role works closely with the Executive Director of Rev Ops to execute marketing strategies, deliver impactful content, and generate measurable results. This is a hybrid position located in Oshkosh, Wisconsin. The specialist manages and optimizes HubSpot CRM and website functions, supports social media and digital campaigns, develops lead-generation and thought-leadership content, and assists with marketing plans and events. The role also collaborates with program assistants, coordinators, subject matter experts, and internal and external stakeholders to create and distribute marketing materials. The position requires an associate’s degree in marketing, business, communications, or a related field; familiarity with contemporary marketing methods; and strong communication, organizational, analytical, and collaboration skills. The work takes place in a professional, flexible office environment. Duties may involve extended hours during high-demand periods and occasional lifting or moving of office products and supplies up to 20 pounds.

Requirements

Associate’s degree in marketing, business, communications, or a related field.
Familiarity with digital marketing, content marketing, social media, and other contemporary marketing methods.
Strong written and verbal communication skills, including the ability to communicate effectively and promptly with diverse audiences.
Excellent time-management skills, including managing schedules and meeting deadlines.
Ability to handle sensitive and confidential information with discretion.
Process-oriented approach and ability to interpret and administer policies and procedures consistently and objectively.
Ability to plan, organize, and prioritize work and adapt to changes in the work environment.
Problem-prevention and problem-solving skills.
Ability to manage multiple projects while maintaining attention to detail and accuracy.
Ability to work professionally and tactfully with agency staff and external clients, and to provide strong internal and external customer service.
Excellent interpersonal skills and ability to work independently and collaboratively with diverse teams.
Professional, businesslike appearance and demeanor.
Advanced computer skills, including email, word processing, and spreadsheets.
Ability to professionally represent the agency and school districts in interactions with staff, customers, vendors, and the community.
Ability to contribute to a work environment of mutual respect and collaboration.
Basic knowledge of accounting principles, documentation, research and resolution, data analysis, and multitasking.
Self-starter with initiative.
Knowledge of and ability to follow standard filing procedures.
Ability to perform mathematical computations accurately and quickly.
Ability to build relationships with people from diverse backgrounds.
Ability to work in a professional and flexible office environment, with or without visual and audible distractions.
Ability to work extended hours during high-demand periods.
Occasionally required to stand, walk, sit, use hands to finger, handle, or feel, and reach with hands and arms; may occasionally lift or move office products and supplies up to 20 pounds.

Nice To Haves

Relevant certifications, such as Google Ads or HubSpot Inbound Marketing.

Responsibilities

Manage and optimize the HubSpot CRM platform, including employee access and permissions, subscriptions, lists, workflows, email campaigns, landing pages, and forms.
Serve as an internal training resource for all HubSpot Hubs.
Assist with inbound marketing, marketing automation, lead scoring, nurturing programs, and segmentation.
Create, update, and maintain website content, ensuring it is accurate, current, and aligned with organizational branding and messaging.
Implement and optimize on-page SEO and AEO strategies, landing pages, and lead-capture forms; monitor website performance and analyze traffic.
Collaborate on social media strategy; create and curate content, schedule posts, monitor interactions, and analyze campaign results using HubSpot reports.
Work with program assistants and coordinators to develop recurring client support content, including newsletters and product or service announcements.
Collaborate with a graphic designer and videographer to create visual content, marketing collateral, social media assets, and videos.
Help develop and execute digital marketing campaigns and monitor email campaign performance, adjusting strategies based on results.
Develop and execute lead-generation strategies to grow the organization's database.
Collaborate with subject matter experts to develop thought-leadership content and assist in publishing blog posts, ebooks, whitepapers, and other assets.
Assist with developing and implementing marketing plans and strategies.
Support the coordination of marketing events and initiatives; inventory, organize, and procure agency marketing materials.
Assist with planning and executing agency-wide thought-leadership events.
Assist with other agency projects and perform other duties as assigned.