Marketing Specialist

Georgia's Own Credit Union•Atlanta, GA

20d•Hybrid

About The Position

The Marketing Specialist assists the marketing team with the annual Marketing and Branding plan. The role includes copywriting, editing, content creation, campaign development, market research, event coordination, internal promotions, and general support for the Marketing Department. The specialist uses knowledge, experience, and judgment to plan and accomplish goals, with a wide degree of creativity and latitude expected. The position offers a flexible hybrid work arrangement, combining in-office collaboration with remote work. Tools and technology are provided to support work from either location. The employee works in an office environment and performs clerical duties using various forms of technology. Lending-related responsibilities, if applicable, require compliance with SAFE Act requirements and keeping NMLS registration current.

Requirements

Associate’s or bachelor’s degree in a related field, or equivalent experience.
Experience in marketing, campaign creation, and data mining or research.
Experience with publishing and samples of writing and marketing materials.
Proficiency in Excel, Microsoft programs, and Adobe programs.
Strong organizational skills and self-starting ability.
Excellent written and verbal communication skills.
Strong analytical skills and attention to detail.
Customer-service focus and goal orientation.
Team-player attitude.
Ability to communicate face to face or through technology, with or without reasonable accommodation.
Ability to sit and stand for varying increments of time and lift or push up to 10 pounds.
For positions with lending responsibilities, comply with SAFE Act requirements and the Credit Union’s related policies and procedures, including maintaining current NMLS registration.

Responsibilities

Support execution and coordination of marketing campaigns, special events, employee communications, and annual projects that support the Credit Union’s strategic plan.
Coordinate and implement marketing projects to meet deadlines and defined goals.
Assist with social media messaging and promotional campaigns to grow the Credit Union’s social media presence.
Write and edit copy for time-sensitive communications, including emails, newsletters, and blog content.
Respond to internal requests that support the Credit Union’s business objectives and initiatives.
Use marketing analytics techniques to gather data and report on results.
Research growth opportunities by evaluating competitors, trends, and statistical data.
Perform other job-related duties as assigned.
If the position has lending responsibilities, keep NMLS registration current and notify the Credit Union within 30 days of changes that need to be reflected on the registry.