Marketing Specialist

Hornblower•Orlando, FL

15d

About The Position

We’re looking for a Paid Search & Paid Social Specialist to manage the day-to-day execution, optimization, and reporting of paid media campaigns across search and social platforms. This hands-on role supports multiple ports across the City Cruises business and works closely with internal campaign and local teams to align budgets, strategy, and execution. The role is responsible for building and launching campaigns, monitoring performance, making optimizations, testing new approaches, and translating results into clear insights and recommendations.

Requirements

At least 3 years of hands-on experience managing paid search and paid social campaigns.
Demonstrated experience independently building, launching, troubleshooting, and optimizing campaigns directly within Google Ads, Microsoft Ads, Meta Ads Manager, and TikTok.
Strong understanding of paid media strategy, campaign structure, targeting, bidding, creative testing, conversion tracking, and performance measurement.
Proven experience using automation when optimizing across campaigns.
Prior experience managing multiple budgets within accounts.

Nice To Haves

Experience with Google Analytics and/or other analytics and reporting platforms.
Prior experience with a bid management platform such as Search Ads 360.
Ability to build report dashboards in tools such as Data Studio, Tableau, or other platforms.
Experience with project management platforms such as Monday.com.

Responsibilities

Build, launch, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn.
Manage campaign setup, targeting, audiences, budgets, bidding, creative, and financials across multiple campaigns supporting assigned ports and business units.
Monitor daily and monthly budget pacing across assigned campaigns and ports to ensure accurate spending and allocation.
Perform ongoing campaign quality assurance and ensure campaigns, tracking, budgets, and landing pages are working as intended.
Monitor campaign performance and make regular, data-driven optimizations to improve efficiency and results.
Analyze trends and identify opportunities to scale successful strategies across ports and business units.
Develop and execute tests across targeting, creative, bidding, campaign structure, and new platform features.
Prepare recurring paid media reports and communicate performance against goals and KPIs such as revenue/ROAS and leads/CPL.
Translate performance data into clear insights and actionable recommendations for internal stakeholders.
Work with campaign and local teams on activation support for company initiatives across ports and business units.
Provide feedback and insights to inform creative, landing page, messaging, and broader marketing decisions.
Work with leadership and internal teams to prioritize campaign requests based on business needs and revenue opportunities.