Marketing Specialist II

Hydro-Thermal•Waukesha, WI

8h•Hybrid

About The Position

The Marketing Specialist role involves creating content, managing digital and social media presence, developing sales and event content support, project management, strategic initiative support and participating in internal department activities. Hydro-Thermal Corporation is seeking a Marketing Specialist II to join their team. This role is ideal for someone who wants to be part of a collaborative, innovative, and growth-focused environment where the company invests in its equipment and team members. Success at Hydro-Thermal is attributed to people who are committed to technical competence, responsive to customer needs, friendly, willing to work hard, possess complete integrity, and are active in the industry and local communities.

Requirements

BA/BS or equivalent working experience in Marketing, Business, Communications or related experience and/or education.
4-6 years of marketing-related experience post-graduation.
Advanced level proficiency in PowerPoint, Excel, Outlook and Word.
Strong collaboration skills with cross-functional teams, including sales; comfort with data-driven decision making and an interest in learning lead handoff, MQL/SQL definitions, and closed-loop reporting.
Excellent interpersonal skills, including collaboration, successful partnering and meeting facilitation. You will be working with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company outward to our partners.

Nice To Haves

A passion and strong understanding of the manufacturing industry.
Experience marketing to industrial B2B audiences a plus.
Familiarity with marketing automation platforms (HubSpot preferred; Marketo, Pardot, or similar acceptable), or willingness to complete HubSpot certification within first 90 days; basic understanding of CRM and database concepts.
Interest in or exposure to account-based marketing (ABM) and demand generation approaches; eagerness to learn campaign planning, intent data, and content syndication — direct experience is a plus but not required.
Proficiency in Adobe Creative Suite preferred.

Responsibilities

Creating content: In collaboration with internal departments, develops/edits/reviews promotional copy for a variety of purposes, including but not limited to ads, website, awards submissions, videos and emails.
Supports PR program for department, including news releases and article placements in local and industry publications.
Creates and implements an internal communication plan.
Digital and Social Media: Edits/provides overall review to content calendar for social media presence, including imagery.
Manages SEO/SEM/PPC efforts.
Develops email automation streams and workflows including applicable copy.
Sales & Event Content Support: Provides trade show support for sales team, including collateral consultation and booth placement options.
Works with sales team on case studies and customer testimonials.
Creates/updates sales presentations using sales team/management feedback.
Internal Department Support: Utilizes and leverages project management skills to work with vendors and internal customers.
Writes, edits and reviews applicable marketing department SOPs & upholds brand standards.
Contributes to team projects, collaborates with other departments and handles additional responsibilities as assigned.
Supports the collection and tracking of department analytics.
Strategic Support: Participates in planning, implementation and evaluation of assigned duties per the department strategic plan.
Applies customer experience mindset to projects, implementing Voice of the Customer.
Supports applicable competitive information, mines data within CRM and drives market research projects with oversight from management.