Digital Marketing Specialist II

Amcor•Oshkosh, WI

About The Position

The Digital Marketing Specialist role is to measurably enhance, develop and build our customer and prospect experience through Amcor’s digital content channels, both owned and paid. This position has the responsibility of working in the Business Group Marketing and with the Product Marketing teams to build brand awareness and drive revenue growth across target audiences. The individual in this role is an exceptional copywriter, expert communicator, and talented project manager.

Requirements

Bachelor’s degree is required - an emphasis in communications or marketing preferred.
5+ years of digital marketing, agency or marketing communications experience.
Demonstrated exceptional AP copywriting, value proposition development, proofreading and editing experience, with comfort in a technical environment.
Strong computer skills, including HubSpot or other marketing automation software, Adobe Creative Suite, Microsoft Office Suite, Google Analytics, Google Ads.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

Nice To Haves

Packaging industry experience a plus.

Responsibilities

Creation of digital inbound marketing and demand generation programs to drive traffic, engagement and qualified leads that deliver revenue growth and support customer retention.
Development of on-brand digital content for use in external campaigns and sales enablement, with an understanding of the customer, their challenges, Amcor solutions and best practices.
Content deployment, including website, email, social media, SEM, display advertising and content syndication.
Creation of brand awareness and demand generation campaigns to targeted prospect and customer groups, with an understanding of the customer, their challenges, Amcor solutions and best practices.
Website copy, page layouts, SEO, user experience and Google Analytics.
Assist with management of leads, databases and data cleansing.
Lead and database nurturing.
Elevate corporate image and ensure that Amcor logos, brand guidelines and trademarks are used correctly in all promotional materials.
Build and support overall company vision as it relates to communication activities.
Champion the management of Amcor's brand internally.
Develop and support media and trade show promotions.
Independently lead Marketing Communications initiatives with appropriate Marketing management.
Acts as a safety leader and puts safety first in all responsibilities.
Demonstrates and fosters the Amcor Core Values of ethics, innovation, accountability and respect.
Uphold the organization’s brand and values.

Benefits

Medical, dental and vision plans
Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
Company-paid holidays starting at 8 days per year and may vary by location
Wellbeing program & Employee Assistance Program
Health Savings Account/Flexible Spending Account
Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
Paid Parental Leave
Retirement Savings Plan with company match
Tuition Reimbursement (dependent upon approval)
Discretionary annual bonus program (initial eligibility dependent upon hire date)