Specialist II, Energy Marketing, NYC

Nike•New York, NY

1d•Onsite

About The Position

The Nike Energy Marketing team drives connections with culturally impactful youth communities, exploring the intersections of sports and culture (fashion, art, design…). As part of the New York City Energy team, this role will collaborate cross-functionally with North America Brand, Global Brand, and LA City Energy marketing teams, as well as key NY enterprise teams including Marketplace, Digital, and Communications. The ideal candidate is an experienced and talented brand marketeer with a passion for and connection to New York City youth, acting as a brand guardian who is curious, opportunistic, communicative, exploratory, futuristic, and a strategic connector. They should be a visionary capable of identifying unique opportunities to take risks, expand perception, celebrate brand values, accelerate business, and advance the notion of sport culture.

Requirements

3-5 years of experience in brand and/or brand functional management, with a strong focus on cultural marketing and collaborations.
Bachelor degree in Marketing or related field. Will accept any suitable combination of education, experience and training.
Expert knowledge in NYC subcultures & communities within Art, Design, Fashion, Streetwear, Hospitality.
Ability to effortlessly navigate within these spaces, or have the desire and potential to do so.
Excellent communication, presentation and project management skills with wide range of stakeholders, brand and business.
Excellent interpersonal skills, and the ability to navigate difficult conversations with both internal and external partners.
Strong industry expertise on competitive brands/products and current retail landscape in the cultural collaboration space.
Highly collaborative with a desire and willingness to work in an agile environment.
Passion for Sport and the role it can play in the world.

Responsibilities

Assist in creating integrated marketing concepts from planning to execution aimed at pushing the intersections of sports and culture through creativity.
Drive integration with our NY Sport Offense including Basketball, Running, Soccer, Training, and Sportswear.
Lead product sourcing and allocations across internal and external partners.
Support NY Brand Marketing cross-functional offense with partners across Nike Store Marketing, Partner Retail Marketing, Brand Communications, Brand Creative, and Marketplace to drive integrated plans.
Brief and manage external agencies.
Identify, gather and formulate insights about forward-thinking consumers to enable us to better serve creative youth on the ground in the city, and provide feedback to North America & Global Energy teams to inform long-term concepts.