Marketing Specialist II

Nordson Corporation•Minneapolis, MN

1d•$80,000 - $100,000•Onsite

About The Position

Nordson Test & Inspection, a global leader in X-Ray & Test Systems and Optical Sensors and Metrology, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment. Summary of the role As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected. Job Summary This position is responsible for driving market research, product marketing, event coordination, digital communications, and PR/advertising initiatives for technical B2B products. The role includes managing secondary and primary research (such as NPS surveys), shaping product positioning and messaging with product managers, and creating marketing materials like presentations, case studies, and white papers. The role also leads the planning and execution of tradeshows and events, overseeing logistics, booth setup, communications, and post-event lead management in C4C. Digital responsibilities include managing online campaigns, producing web and social content, and supporting website updates. Additionally, the position coordinates PR efforts, media planning, editorial opportunities, and advertising activities in collaboration with agencies and publishers.

Requirements

Bachelor’s degree in marketing, Engineering, or a related field.
5+ years of B2B marketing experience, ideally in electronics, semiconductors, or industrial equipment.
Strong understanding of technical products and ability to communicate complex concepts clearly.
Proficiency in marketing automation tools and analytics platforms.
Excellent written and verbal communication skills.
Ability to work cross-functionally and manage multiple projects simultaneously.

Responsibilities

Manage, review, distill and house secondary research including market dynamics, trends and forecasts.
Execute customer-focused primary research including Net Promoter Score surveys and other primary approaches.
Collaborate with PLMs to develop and refine positioning and value propositions.
Develop product & portfolio marketing PPTs and work collaboratively with marcomm on consistency with messaging across mediums.
Develop case studies, application stories, testimonials and white papers working with SMEs.
Lead coordination efforts for tradeshows, conferences, events and sales meetings.
Lead the coordination of all aspects of various events including booth structure, graphics, signage, show services, collateral and assigning system/sensor shipping owners.
Keep all stakeholders and participants informed in advance, during and post-show.
Upload leads to C4C and track sales conversions from sales inputs.
Create and execute on-line marketing campaigns.
Create and execute web postings, newsletter, blog content, and social media posts including industry news, new products, upcoming events, and new company developments.
Populate conference and event web portals with company overviews, product overviews, releases, images, and other relevant content.
Collaborate on website initiatives/back-end development projects with IT support as needed.
Organize media planning in collaboration with agencies.
Lead PR initiatives in collaboration with agencies.
Coordinate editorial opportunities with key publishers including arranging interviews with SMEs (podcasts, videos, comments and other digital initiatives) and coordinating with writers, videographers and/or agency.
Coordinate advertising efforts directly with publishers and with the agency.

Benefits

Medical
Rx
Vision
Dental
Health Savings Account (HSA)
401k
Life Insurance
Paid Time Off
paid Holidays
16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events
Matching Gifts Program