Brand Marketing Specialist II

Modea • Roanoke, VA

1d • Hybrid

About The Position

We are a healthcare-focused digital product consultancy seeking a Brand Marketing Specialist to join our Growth team. This role requires a proactive storyteller and meticulous project manager who will fully own our event presence, maximize industry sponsorships, and translate deep healthcare insights into high-impact thought leadership and sales enablement content.

Requirements

• Excellent verbal and written communication skills; ability to confidently draft content and interface professionally with team members, clients, and partners.
• Impeccable proofreading and copyediting skills with an eagle eye for detail, tone, and grammar.
• Practical expertise in writing and developing diverse marketing formats, such as case studies, promotional materials, and transforming research into readable whitepapers.
• Strong organizational chops to fully own the logistics, timelines, and execution details for conferences and events.
• Ability to seamlessly manage relationships with third-party vendors, conference organizers, and printers, ensuring booth materials and swag arrive on time.
• A disciplined approach to tracking project-specific event expenses and keeping activations strictly within budget.
• Strong foundational proficiency in Google Suite, with a critical emphasis on Google Sheets (for building event trackers, timelines, and managing budgets) and Google Slides (for formatting clean, client-ready sales enablement decks and presentation materials).
• A self-starter attitude with the ability to manage multiple overlapping project timelines, prioritize daily tasks, and meet deadlines in a fast-paced environment.
• Ability to execute marketing initiatives that align with overall business goals, while tracking basic performance metrics to see what’s working.
• Innovative thinking when developing unique booth giveaway ideas, custom client gift packages, and fresh promotional concepts.
• A collaborative spirit, capable of working effectively alongside designers, digital marketers, and subject-matter consultants.
• Flexibility to handle a diverse mix of daily tasks (from editing a whitepaper to tracking down a missing shipment of swag) and pivot as project needs change.
• Bachelor's degree in Marketing, Communications, English, Business, or a related field.
• 3+ years of professional experience in brand, content, sales enablement, or event marketing (B2B or agency experience is a major plus).
• Proven track record in developing and executing successful marketing initiatives, including demonstrated success in event planning and management.
• Strong writing skills with the ability to create compelling content for various formats, including the ability to communicate complex ideas clearly and professionally.
• Demonstrated proficiency utilizing Google Sheets and Google Slides for project tracking and presentation building.
• Must be legally authorized to work in the United States for this position.

Nice To Haves

• B2B or agency experience is a major plus.

Responsibilities

• Develop and implement marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional products.
• Own and execute Modea’s participation in industry conferences, including identifying and negotiating high-value sponsorship opportunities, managing vendor relations, writing speaking proposals, designing booth experiences, and keeping all activations strictly on-budget.
• Translate proprietary research and complex healthcare consulting concepts into compelling, client-ready thought leadership (white papers, reports) and high-impact sales enablement collateral that accelerates the sales pipeline.
• Proactively project-manage proprietary research initiatives, from survey deployment and participant recruitment to data tracking.
• Coordinate Modea’s award submission process by tracking high-value industry opportunities, collaborating with consultants to gather case study data, drafting submissions, and managing the award budget.
• Direct designers to ensure all sales and marketing collateral is flawless and on-brand before launch.
• Collaborate across the Growth team, and especially with digital marketing, on strategies to promote and disseminate content to the right audiences and measure content effectiveness.
• Plan and execute webinars through conference sponsorships and industry channels, collaborating with the digital marketing team to promote content to target audiences.
• Design, source, and curate unique gift packages for clients and prospective accounts to foster strong professional relationships.
• Stay current with B2B marketing trends, event best practices, and sales enablement tactics to keep Modea's presence fresh and impactful.
• Perform other duties as assigned that are reasonably within scope of this position.

Benefits

• Employees may occasionally need to travel to our office or other locations for items such as training or client visits.
• We will also provide employees with tools to do their job at home as well as in the office.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level