Brand Marketing Specialist II

Modea•Nashville, TN

2d•Hybrid

About The Position

We are a healthcare-focused digital product consultancy seeking a Brand Marketing Specialist to join our Growth team. This role is crucial in elevating our brand presence through events and other brand activations, creating compelling promotional materials, and fostering client relationships through various initiatives.

Requirements

Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in brand, content, or event marketing
Proven track record in developing and executing successful marketing initiatives
Strong writing skills with the ability to create compelling content for various formats
Experience in event planning and management
Proficiency in project management and ability to handle multiple initiatives simultaneously
Excellent interpersonal and communication skills
Must be legally authorized to work in the United States for this position.
Must be able to remain in a stationary position during the duration of the workday.
Individuals must have the ability to constantly operate a computer.
Must have the ability to converse with and exchange information to clients and coworkers both in person and through a computer.
Capable of occasionally transporting items of 10 lbs or less to and from the office.

Nice To Haves

Excellent verbal and (especially) written communication skills.
Strong organizational skills to plan and execute successful conferences, private events, and client roundtables.
Ability to execute comprehensive marketing strategies that align with business objectives and effectively promote the brand.
Meticulous approach to ensure high-quality output across all marketing materials and initiatives.
Expertise in creating various types of content, including case studies, whitepapers, and promotional materials.
Skills in fostering and maintaining strong relationships through effective communication and engagement initiatives.
Innovative thinking to develop unique branding ideas, gift packages, and promotional materials.
Ability to work effectively with various teams, including design, analytics, and digital marketing.
Skilled in measuring and analyzing the effectiveness of marketing initiatives and making data-driven recommendations.
Flexibility to manage diverse tasks and adjust strategies based on performance metrics and industry trends.
Ability to juggle multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

Develop and implement marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional products.
Own and execute Modea’s participation in two annual conferences, including coordinating with vendors and conference organizers, writing speaking proposals, designing and facilitating booth giveaways, and planning elevated private events.
Execute proprietary research to inform thought leadership and promotional content.
Produce in-depth, promotional white papers based on proprietary research with the goal of generating new leads and engagement.
Create various marketing and sales enablement collateral.
Collaborate with the Digital Marketing Specialist on strategies to promote and disseminate content to the right audiences and measure content effectiveness.
Plan and execute webinars through conference sponsorship and other industry channels.
Plan and execute client roundtables on relevant industry topics.
Manage all client communications before and after roundtables.
Design and curate gifts for clients and prospective clients.
Stay current with industry trends and best practices in brand marketing, event planning, and sales enablement.
Perform other duties as assigned that are reasonably within scope of this position.

Benefits

Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities.
Our home office is located in Blacksburg, VA.
Our office provides an indoor space with moderate temperatures and noise levels.
This allows employees to choose a fully-office, fully-remote, or hybrid work experience.
Employees may occasionally need to travel to our office or other locations for items such as training or client visits.
We will also provide employees with tools to do their job at home as well as in the office.
We aspire to be an highly inclusive employer – providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can.
We are committed to keeping great people representative of a variety of backgrounds, perspectives, and skills, not just because it's the right thing to do, but because we believe it makes Modea stronger.
Modea participates in the E-Verify program.
Modea is committed to a diverse and inclusive workplace.
Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.