Marketing Specialist

Technogym S.p.A.Jersey City, NJ
Onsite

About The Position

Technogym inspires 70 million daily users to train using their innovative and engaging solutions for fitness, sport, and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026. The company is looking for an enthusiastic and results-driven Marketing Specialist to support their B2B commercial segments by creating, planning, and executing local trade marketing strategies for the US market. This position reports to the VP of Marketing and works on-site at their Jersey City offices.

Requirements

  • 3+ years experience as Trade Marketing Specialist or time spent in the field of marketing/communications
  • Bachelor’s Degree in Marketing preferred
  • Marketing and market analysis skills
  • Strong Knowledge of CRM (preferably Salesforce)
  • Project Management and problem solving skills
  • Knowledge of sell out tools & merchandising
  • Ability to create and cultivate a network
  • Presentation & Communications Skills
  • Digital marketing skills
  • Ability to work on-site 5 days a week

Responsibilities

  • Execute the segment marketing plan
  • Organize and manage local trade marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involved
  • Maintain a clean database which is consistent with the business objective of growing penetration
  • Deploy all sell-in and sell-out tools (events, mailings, web marketing) to generate leads, orders and sales in accordance with the Segment Sales strategy
  • Leverage merchandising value and ensure proper stock management and control
  • Provide marketing cost reporting and analysis to monitor marketing activities, ROIs and sales targets of the different lines of business.
  • Support the Inside Sales team in maximizing the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers’ energy, loyalty and interest in Technogym

Benefits

  • Comprehensive medical, dental, and vision insurance - effective first day of employment
  • 401k with company match
  • PTO - vacation, holidays, and sick time
  • On-site gym
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