Marketing Specialist
About The Position
The Marketing Specialist supports the Humane Rescue Alliance’s mission by executing marketing initiatives that drive engagement, awareness, and program participation. This role is responsible for supporting digital marketing efforts across key channels, including website content, email communications, and social media, while assisting in the coordination of campaigns aligned with organizational priorities. Working collaboratively across departments, the Marketing Specialist helps maintain a consistent brand voice, supports the execution of marketing campaigns, and monitors performance metrics to inform ongoing improvements. This role is focused on implementation, coordination, and content execution to support HRA’s programs, services, and community impact.
Requirements
- Must be able to be onsite 3 days a week in our DC office including offsite events.
- Strong written and verbal communication skills
- Highly organized with strong attention to detail and ability to manage multiple projects
- Proficiency in basic digital marketing tools (e.g., email platforms, CMS, social media platforms)
- Collaborative team player with the ability to work cross-functionally
- Passion for HRA’s mission and commitment to supporting the human-animal bond
- Bachelor’s degree in marketing, communications, or a related field, or equivalent experience
- Minimum 2–4 years of experience in marketing, communications, or related field.
Nice To Haves
- Familiarity with Google Analytics or similar tools is a plus
Responsibilities
- Support the execution of marketing campaigns across digital channels, including email, social media, and website content
- Assist in maintaining and updating the organization’s marketing calendar in alignment with organizational priorities
- Update and manage website content through the CMS, ensuring accuracy, consistency, and user-friendly navigation
- Apply basic SEO best practices to digital content to improve search visibility
- Support email marketing efforts, including drafting, formatting, and scheduling communications
- Monitor campaign performance and compile basic reports on key metrics (e.g., engagement, traffic, email performance)
- Assist in the coordination and promotion of organizational events, programs, and initiatives
- Ensure all marketing materials align with brand guidelines and organizational messaging
- Collaborate with internal teams to gather content and support marketing needs across departments
Benefits
- $0-Cost Medical Plan Option: Access to a no-cost employee-only medical plan through CareFirst, making healthcare more accessible and affordable
- Comprehensive Medical, Dental, and Vision Insurance: Multiple plan options available to meet individual and family needs
- Flexible Spending Accounts (FSA): Pre-tax options to help manage healthcare and dependent care expenses
- 401(k) Retirement Plan with Employer Support: Administered through Empower, with tools and resources to help you plan for your future
- Generous Paid Time Off (PTO): Including vacation, sick leave, and holidays to support rest and work-life balance
- Employee Assistance Program (EAP): Confidential resources to support mental health, wellness, and life challenges
- Commuter Benefits (WMATA SmartBenefits): Pre-tax transit benefits for metro, bus, and eligible commuting expenses
- Professional Development & Training Opportunities: Including Fear Free Certification and ongoing learning initiatives to support career growth
- Flexible Work Environment (Role-Dependent): Opportunities for hybrid or flexible scheduling based on position and operational needs
- Employee Discounts & Perks: Discounts on pet adoptions, veterinary products, and partner offerings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
