Marketing Specialist/Marketing Specialist, Senior

OCTA • Orange, CA

1d

About The Position

Marketing Specialist, Senior Under minimal direction, lead marketing and outreach efforts to grow vanpool participation and utilization. This role develops strategic partnerships, executes targeted campaigns, and drives innovative programs that expand ridership and support OCTA’s transportation goals. This is an exempt position in salary grade 190. Annual Salary: Min – $84,531.20 | Mid – $100,984.00 | Max – $117,416.00. The starting salary will be within this range based on qualifications.
Marketing Specialist Under general supervision, increases vanpool participation and utilization by developing and maintaining partnerships with businesses, community groups, and educational institutions to promote, innovative marketing outreach programs. This is a non- exempt position in salary grade 180. Min – $36.86 | Mid – $44.03 | Max – $51.20/hr. The starting salary will be within this range based on qualifications.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum of five years of professional marketing, promotions, or events experience
• Strong sales, outreach, and relationship-building skills
• Experience developing and managing marketing campaigns and budgets
• Ability to analyze data and translate insights into actionable strategies
• Excellent presentation, communication, and interpersonal skills
• Spanish language proficiency (reading, writing, and speaking) required
• Valid California driver’s license required
• Any combination of education and experience equivalent to a bachelor’s degree in Business, Marketing, Communications, or a related field
• Minimum of three (3) years of professional marketing experience in marketing, promotion, and special events, preferably in the transportation services industry
• Demonstrated excellence in selling products and/or concepts to a diverse customer base
• Spanish language proficiency (reading, writing, and speaking) required
• Valid California driver’s license required

Responsibilities

• Develop and execute marketing campaigns, promotions, and advertising programs
• Lead vanpool sales strategies, outreach initiatives, and special events
• Build partnerships with businesses, schools, and community organizations
• Analyze data and trends to identify growth opportunities and expansion strategies
• Deliver presentations and pitches to stakeholders to drive program participation
• Manage marketing consultants, contracts, budgets, and procurement processes
• Create reports, transportation plans, and marketing materials
• Track campaign performance and optimize programs to meet ridership goals
• Plan and coordinate logistics for outreach events and promotional activities
• Increase vanpool participation and utilization through targeted outreach and partnership development
• Build and maintain relationships with businesses, community groups, and educational institutions
• Develop and implement innovative marketing and outreach programs to promote vanpool and transportation services
• Deliver presentations to executives, employees, community leaders, and students
• Educate stakeholders on the benefits and usage of vanpool and related programs
• Analyze participation trends and program performance data
• Recommend strategies to expand programs and improve participation and satisfaction
• Ensure program goals and performance metrics are met or exceeded

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees