Marketing Specialist Senior

Corewell Health • Southfield, MI

2d • Onsite

About The Position

Oversees the development and implementation of strategic marketing and/or communications plans, ensuring alignment with clients' operating plans. Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects. Align with client organizations to gain a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps. Oversee the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc. Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs, ensuring consistencies and avoiding duplication of efforts. Partner with others (e.g., client, Market Intelligence, etc.) to establish metrics to measure and analyze results of potential and implemented marketing strategic plans. Serve as the primary point-of-contact and relationship manager for assigned client organizations and projects. Includes, yet not limited to, pre-and post-launch consulting, meeting facilitations, trend analysis, etc. Develop annual Content Marketing calendars and formally report progress updates relative to annual marketing strategic plans, strategic roadmaps, etc.

Requirements

• Bachelor's Degree or equivalent
• 5 years of relevant experience in marketing or related role

Nice To Haves

• Master's Degree
• 5 years of relevant experience in project management

Responsibilities

• Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects.
• Align with client organizations to gain a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps.
• Oversee the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc.
• Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs, ensuring consistencies and avoiding duplication of efforts.
• Partner with others (e.g., client, Market Intelligence, etc.) to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.
• Serve as the primary point-of-contact and relationship manager for assigned client organizations and projects. Includes, yet not limited to, pre-and post-launch consulting, meeting facilitations, trend analysis, etc.
• Develop annual Content Marketing calendars and formally report progress updates relative to annual marketing strategic plans, strategic roadmaps, etc.

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings

What This Job Offers

• Job Type: Full-time
• Career Level: Senior