Marketing Specialist

Aviva Health•Roseburg, OR

3d•$40,308 - $60,462

About The Position

The Marketing Specialist supports Aviva Health’s mission by executing marketing strategies that raise awareness of the organization, its programs and services, and contribute to increased patient volume. This role involves developing compelling, timely content for multiple platforms, managing social media, coordinating events, and maintaining the organization’s marketing materials. The Marketing Specialist works closely with the Marketing and Development Director and other internal stakeholders to support strategic initiatives that grow and protect Aviva Health’s brand and build clinical volume.

Requirements

Two to four years of experience in marketing, preferably in a nonprofit or healthcare setting.
Knowledge of AP style, traditional and digital marketing, content marketing, social media strategies, and responsible use of AI for marketing purposes.
Excellent written and verbal communication skills, including the ability to adapt tone and messaging to diverse audiences.
Demonstrated ability to quickly learn new tools, systems and processes with minimal supervision; self-motivated and resourceful in a dynamic work environment.
Proven strength in building positive, productive relationships with internal teams and external partners; able to engage collaboratively across departments and community stakeholders.
Strong organizational skills and attention to detail, including editing content for accuracy, with the ability to meet tight deadlines.
Proficiency in Microsoft Office Suite, Canva and other web-based marketing platforms.
Familiarity with website CMS platforms and social media management tools.

Nice To Haves

Video, photography and/or audio production experience highly desirable.

Responsibilities

Assist in the development and implementation of Aviva Health’s marketing and communications initiatives.
Manage and grow Aviva Health’s social media presence, including creating and scheduling posts, monitoring engagement and responding to messages.
Develop, write and edit content for internal and external platforms such as newsletters, websites, brochures, social media, blogs, and news releases.
Coordinate marketing for events and programs and services, including creating promotional materials and identifying appropriate marketing channels.
Conduct market research and trend analysis to inform strategy and content creation.
Maintain and update website content, ensuring alignment with current campaigns and organizational priorities.
Assist with media relations by pitching stories, responding to requests and building relationships with journalists.
Track and report on the performance of marketing activities and provide insights for improvement.
Maintain an inventory of marketing collateral, ensuring all materials are current, consistent with brand guidelines and effectively distributed.
Collaborate with graphic designers, printers and vendors to produce high-quality materials on schedule.
Follow all Aviva Health policies and procedures.
Traveling to other clinics as needed and for events, meetings, training, and seminars.
Other relevant duties as assigned or directed.